A structured method of solving a problem or possibly

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a structured method of solving a problem or possibly even creating a new product that solves an issue that no one knew existed prior. However, the process of design thinking does not necessarily have to be strictly used for innovation. There are many aspects of life that can be enhanced using the methodology surrounding design thinking. For example, design thinking can be implemented in everyday struggles by utilizing the process of breaking things down into steps in order to achieve an ultimate goal. As mentioned before design thinking can be defined as a “new exciting paradigm for dealing with problems” therefore I can apply the multiple steps in the process to deal with normal problems that I face every day and solve them incrementally rather than attempt to all at once. By applying the design thinking process to a common problem that I have noticed much of the female population is struggling with, I believe I have come up with a notable solution in a form of a service that would benefit females in any region it operates. First, I identified and defined a problem based on complaints I hear every day from female friends and family members essentially stating that they are discontent with the inconvenience and high expense of female hygiene products. To elaborate, I noticed many females were not happy with the high prices set on female hygiene products such as pads, tampons, razors, and deodorant, as well as the inconvenience of having to drive down to the store to pick them up. After brainstorming I came up with a solution which would be a service similar to the dollar shave club that essentially required a subscription that would provide you with a monthly package of female hygiene products. For maybe $5-$10 a month, based on the level package you subscribe for, a
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  • Spring '14
  • Thought, Subscription business model

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