Having strong company client relationships may result

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Having strong company-client relationships may result in client benefits and would allows them to stay engaged in the company and promote the word to peers. However, if the clients show to be creating more loss than gain, the company may sometimes choose to terminate their ability to remain with the company. 5) The major activity in strategic planning is portfolio analysis. This is when management evaluates products and businesses that make up a company. 6) The 4 P’s of Marketing Tools. Product is the goods/services offered to a target market. Price is the best price that correlates to the interest/affordability of the target market. Place is where the product is advertised. Promotion is how the company tries to persuade the audience of the quality and worth of their product. For instance if your product is a high end basketball sneaker you shouldn’t run adds on day time TV. The two audiences of people who watch day time TV are young children and older people. Neither audience would invest in high quality basketball sneakers even if Micheal Jordan is promoting it. Product is wrong because neither has an extremely high interest in basketball. Price is wrong because both groups of people don’t have a
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern