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eration of non-traditional consumers (e.g., online shoppers) (Stern and Ander 2008 ). Finally, today s consumers do not want to buy mere products, but expect service throughout their shopping experiences (Stern and Ander 2008 ). The success of today s retail business heavily depends on how to control consumers. Therefore, in today s retail industry, retailers must understand any variables that may affect consumers decision-making as related to these key market trend changes. Retailers should create unforgettable impressions for their target consumers through ceaseless attempts linking to their demands based on the innovative strategies in merchandising, marketing, and packaging of products (Zadro 2014 ). To that end, greentailing approaches are impactful present-day drivers of retailers growth. Greentailing In greentailing, throughout stores, products, and people, corporate social respon- sibility (CSR) plays a signi fi cant role in communication with consumers (Stern and Ander 2008 ). Hence, greentailers must sell products composed of green elements that are organic and natural and do not include toxic ingredients, are locally grown and ethically sourced through fair trade, and, most importantly, are environmentally sustainable (Stern and Ander 2008 ). In the meantime, greentailers must provide pro fi t returns to their stakeholders (e.g., supply chain, stores, and employees) through socially and environmentally responsible business practices (Stern and Ander 2008 ). There are two examples of eco-retailers in the textile retail industry (Academy Sports + Outdoors and Samsung C&T) that have committed to environmentally and socially responsible fashion business practices. Both of these companies provide evidence that greentailing contributes to building a company s positive image as well as increasing economic pro fi t gains to the stakeholders. The Texas-based sports brand specialty retailer Academy Sports + Outdoors is one of the leaders of greentailers due to the company s commitment to conform with California s Proposition 65 and California Transparency in Supply Chains Act (SB 657). California s Proposition 65 has established a list of over 850 toxic chemicals impactful to humans and nature and restricts the use of these toxic chemicals in the manufacture of products (Academy Sports + Outdoors N.D.). Throughout the company s private label manufacturing processes, Academy Sports + Outdoors constantly monitor all of its supply chain to ensure adherence to California s Proposition 65 and California Transparency in Supply Chains Act (SB 657) (Academy Sports + Outdoors N.D.a, N.D.b). Established in 1954, Samsung C&T is a large, global, apparel design and retail company with annual sales that exceed two billion dollars (USD). The company operates as an af fi liate of Samsung Group and currently manages over 50 44 K.E. Lee
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companies fashion brands, including imported, licensed, and private labels (Samsung C&T 2016 ). Based on the company s strong commitment to corporate social responsibility (CSR), in 2013, to celebrate Samsung C&T s 60th anniversary, the company s CSR store called the HEARTIST HOUSE was established. The
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