According to mediamark the primary media outlet reddi

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media. According to Mediamark, the primary media outlet Reddi-wip uses to advertise their product is Magazine advertisements, especially those magazines whose target markets match the target market of their brand. Magazines such as “Family Fun” and “Garden Design” are two of the top advertising hosts for Reddi-wip. The next top media outlet used for advertising Reddi- wip is through television advertisements. Television programming hosting these advertisements are News Specials and Entertainment Specials as well as channels who broadcast Golf matches. b. Consumer and Social Factors- where and how (where to sell; uniqueness, maybe shelf stable it is being used (restaurants), oil or cream, consumer preferences with their whipped cream Social factors, such as one’s social status, role in society, family and friends, all have an impact on how they may or may not buy a product. According to Mediamark, those who are more likely to buy Reddi-wip are those whose household income is larger than $50,000. Married individuals and those who have children living in the house between the ages of 6 and 17 years are also more inclined to purchase the Reddi-wip product. It is also much more popular in the North East part of the United States than any other portion of the country. All of these examples
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have a dramatic effect on whether or not the consumer will purchase Reddi-wip because it is a luxury good.
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