Overall, Nike, Inc. as a company is just like any other major company that is in today’s marketplaces. Although, they are known to be one of the largest and most successful companies
WEEK 4: COURSE PROJECT DRAFT11out there, as you can see they have struggles and weaknesses just as though every other companydoes. What allows them to be the best is by how they overcome those weaknesses and struggles.References
WEEK 4: COURSE PROJECT DRAFT12Ahmed.R.R, Bhutto. A.H, Khubchandani.R, Abbas.Z, Brohi.H,Prithiani.J & Kumar.S (2016). ‘’Strategic Marketing Plan of Nike.’’ Shaheed Zulfikar Ali Bhutto Institute of Science and Technology – SZABIST Lutz, A. (2015, April 7). Nike is Going After 3 Types of Customers. Retrieved May 24, 2018, from: Nike, Inc. (2018). About Us. Retrieved May 24, 2018, from Nike.com website: Nwazor, T. (2017, May 1). 6 Strategies Smart Brands Use to Satisfy and Retain Their Customers. Retrieved May 24, 2018, from Entrepreneur.com website: 293203Lee, L. (2000). NIKE TRIES GETTING IN TOUCH WITH ITS FEMININE SIDE. Businessweek, (3705), 139.Jones, G. (2009). Just do digital. Revolution (14605953), 26-31.NIKE, Inc. SWOT Analysis. (2013). NIKE, Inc. SWOT Analysis, 1-9.Wilson, M. (2017). Nike raises its retail game. Chain Store Age, 93(1), 24.Danzinger, Pamela N., (2017). Forbes. Nike to Stay Out in Front With Biggest Data of All: Demographics. retrieve from -biggest-data-of-all-demographics/#46b16848432cStern, Matthew. (2018). Retail Wire. Segmentation is central to success.retrieve from Nike. (n.d.). Retrieved from How Nike Tells Its Brand Story Across Multiple Channels. (2017, November 08). Retrieved from -multiple-channels/Keller, C. R. (n.d.). Chris R. Keller. Retrieved from -strategy/545-nike-strategy-how-nike-became-successful-and-the-leader-in-the-sports-product-market.htmlKokemuller, N. (2016, October 26). Reasons to Advertise on TV. Retrieved from Petro, G. (2016, July 08). Nike Just Does It - Keeping An Eye On The Customer. Retrieved from ?
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