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Opinion Utilization of space, equipment and people In my opinion, I thing that McDonald should build a toilet inside the shop instead of letting the customer go all the way round to use the toilet of the complex. By providing a toilet tothe customer who spend to eat in McDonald would make a big difference to the customer as theypg. 10
may need to go to the toilet after have their meal. Customer will be able to know that McDonald are put up effort to ensure their customer have a good time dinning. Second, (Figure 1.3)the fence use to separate the area between McDonald and the complex which it is now using a glass material. Management of McDonald who have come out quite some number of happy meal which is specially made for children should also consider that the kid might play around the dining area so the fence should be change to a safer material example wood or plastic instead of glass that are broken easily to avoid the unnecessary trouble. Parent who bring their children can also be having their meal without worrying their kid safeness.SignageAfter all aspects of our observation and research about the signage layout, we summed upa few imperfections, and thus we have some opinion about the current situation of McDonald AEON Alpha Angle. First and foremost, the color of the McDonald sign is not attractive enough (Figure 2.3). The LED color that used by the restaurant is in white. White is not good enough to be used as the most important sign for the restaurant.Moreover, although there is a sign of emergency exit, but the unexpected thing is the route and the path way is blocked by pillar and obstacle (Figure 2.4). Once accident happen, the escape way will be limited and blocked. In addition, the Menu Board of following restaurant is good but not good enough. It is notflexible because they are using the poster paper and changing it from time to time. It will waste many of the human power to done all these jobs. There are ways to make it simple.Safer working condition Follow by, I notice after having a lunch in McDonald is that they never clean the table immediately after the customer left, this will affect the image of the McDonald. As the fast food restaurant, most of the customer expects to have their meal in the short time and because the worker never cleans the table immediately, some customer who is in rushing may have to wait which some of them cannot afford. This will affect the business of the McDonald. At the same time, the table which is filled with rubbish will give the customer a bad impression that the company has a very low consideration of the hygiene.\pg. 11
Services capesBesides, I think that McDonald is lack of music to create ambiance and atmosphere. McDonald ought to played discreet instrumental music that accompanies and enhance the food.