A information B convenience C variety D pre or post sale services E

A information b convenience c variety d pre or post

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A. informationB. convenienceC. varietyD. pre- or post-sale servicesE. adaptability213. Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of __________. A. informationB. convenienceC. varietyD. pre- or post-sale servicesE. adaptability214. Which buyer requirement would be most important in choosing a channel design for a financial service for a consumer who is interested in setting up a retirement account? A. InformationB. ContextC. VarietyD. Pre- and post-sale servicesE. Adaptation15-62
Chapter 15 - Managing Marketing Channels and Wholesaling215. The third consideration in choosing a channel is profitability, which is determined by the margins earned (revenue minus cost) for each channel member and for the channel as a whole. Based on this information, which of the following statements would be most accurate? A. The more responsibilities a channel member takes in terms of distribution, advertising, and selling expenses, the greater the potential for manufacturer profitability.B. The more responsibilities the manufacturer assumes relative to its channel members, the greater the potential for profitability.C. The extent to which channel members share costs determines the margins received by each member and by the channel as a whole.D. While channel members can increase profitability by taking on distribution and selling expenses, advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.E. Profitability is not related to the length or nature of the distribution chain. Pricing and profitability are determined by the manufacturer as the first step in the pricing process.216. Although Apple's web site . has scores of Apple connections, and contains all different types of information, its primary purpose is to offer customers A. a tutorial on using computers designed for even the newest and least experienced Apple user.B. suggestions on clever tricks including how to pick a password that's safe while easy to remember.C. a way to customize and order Apple merchandise quickly and efficiently online.D. a way to find information on Apple stores around the world and how to find the Apple store nearest to you.E. information on the entire range of Apple's philanthropic activities as well as information about the Olympic athletes Apple supports.15-63
Chapter 15 - Managing Marketing Channels and WholesalingFigure15-2217. Which of the channels shown in Figure 15-2 above represents the most sales for a particular furniture manufacturer? A. Furniture store chainsB. Independent furniture storesC. Department store chainsD. Mass merchandisersE. None of the above218. Which of the channels shown for a particular furniture manufacturer in Figure 15-2 above represents the least profit to the manufacturer?

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