Cover sheet and introductory paragraph cs p2 b 11

Cover Sheet and Introductory Paragraph
CS-P2-B 1.1 COVER SHEET with correctly formatted Title, Country name, and team
members indicating which sections or topics they were responsible for.
CS-P2-B 1.2 VERY BRIEF statement of the purpose of the paper and what it will cover.
2.0 Product Description
2.1 1) Describe and discuss in detail the finished good that you will be selling in your
host country. (You discussed at least three options briefly in Project 1, but here the
description of your final choice should be in much more detail.)
2.2 Discuss and specifically justify how this finished product or product line 1) will
address an unmet need or an underserved market. This information needs to be
specific . 2) Use facts, figures, analysis and business justification .
3.0 VRIO Analysis
3.1 1) Define and describe the VRIO Analysis and 2) how it can be a benefit in
determining if a product is marketable. 3) Discuss and give specific examples of how
your product does , or does not meet , each of the criteria of 3a) value , 3b) rarity , and
3c) imitability .
3.2 1) Define 'competitive advantage '. 2) Provide your analysis and conclusions as to
whether or not your product has a competitive advantage , and if so, 3) is that
advantage sustainable? 4) If no, discuss why . If yes, for how long?
4.0 COMPETITOR ANALYSIS
4.1 1) Identify companies in your host country that have business activities similar to ,
related to , or provide a product that your product would replace . 2) Discuss their
strengths that make them a viable and/or formidable competitor.
4.2 For each competitor identified in Section 4.1 (above), 1) discuss their weaknesses
or vulnerabilities (if any) that you might be able to exploit (such as a gap in the
product line, poor distribution, pending legal action, bad media exposure, etc.)
5.0 SPECIFIC TARGET MARKET

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5.1 1) Define "target market . 2) Identify, several potential target markets for your
product. 3) Narrow these potential target markets down and 4) then recommend and
justify the target market(s) you feel is most relevant and has the most potential for
success in your country for your product . Be sure and 5) include the characteristics
you used to identify your recommended target market(s) and 6) why you felt it (they)
has more potential than the other markets you studied but did not choose.
6.0 BRAND DEVELOPMENT AND PRODUCT STRATEGY
6.1 Identify the 1) brand name you will use in your country. 2) Define "Positioning
Statement" . 3) Provide a positioning statement that will guide your brand
development efforts.(Refer to the positioning section of the article “Market
Segmentation, Target Market and Positioning” found in the preparation assignment).
4) Explain why you chose this brand name and brand positioning.