Cover sheet and introductory paragraph cs p2 b 11

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Cover Sheet and Introductory ParagraphCS-P2-B 1.1COVER SHEET with correctly formatted Title, Country name, and teammembers indicating which sections or topics they were responsible for.CS-P2-B 1.2VERY BRIEF statement of the purpose of the paper and what it will cover.2.0Product Description2.11)Describe and discuss in detailthefinished goodthat you will be sellingin yourhost country. (You discussed at least three options briefly in Project 1, but here thedescription of your final choice should be in much more detail.)2.2Discuss and specificallyjustifyhow this finished product or product line1)willaddress an unmet need or an underserved market.This informationneeds to bespecific.2)Use facts, figures, analysis and business justification.3.0VRIO Analysis3.11)Define and describe the VRIO Analysis and2)how it can be a benefit indetermining if a product is marketable.3)Discuss and give specific examplesof howyour product does, or does not meet, each of the criteria of3a)value,3b)rarity, and3c)imitability.3.21)Define 'competitive advantage'.2)Provide your analysis and conclusionsas towhether or not your product has a competitive advantage, and if so,3)is thatadvantage sustainable?4)If no, discuss why. If yes, for how long?4.0COMPETITOR ANALYSIS4.11)Identify companiesin your host country that have business activitiessimilar to,related to, or provide a productthat your product would replace.2)Discuss theirstrengthsthat make them a viable and/or formidable competitor.4.2For each competitor identified in Section 4.1 (above),1)discuss theirweaknessesor vulnerabilities(if any) that you might be able to exploit (such as a gap in theproduct line, poor distribution, pending legal action, bad media exposure, etc.)5.0SPECIFIC TARGET MARKET
3.00SECTION AUTHORPOSSIBLE6.002.00SECTION AUTHOR2.00SECTION AUTHOR2.00SECTION AUTHORPOSSIBLE3.001.00SECTION AUTHOR1.00SECTION AUTHOR1.00SECTION AUTHORPOSSIBLE5.11)Define "target market.2)Identify, several potential target marketsfor yourproduct. 3) Narrow these potential target markets downand4)then recommendandjustifythe target market(s) you feel is most relevantand has the most potentialforsuccess in your countryfor your product. Be sure and5)include the characteristicsyou used to identify your recommended target market(s) and6)why you felt it (they)has more potential than the other marketsyou studied but did not choose.6.0BRAND DEVELOPMENT AND PRODUCT STRATEGY6.1 Identify the 1) brand name you will usein your country. 2) Define "PositioningStatement".3) Provide a positioning statementthat will guide your branddevelopment efforts.(Refer to the positioning section of the article “MarketSegmentation, Target Market and Positioning” found in the preparation assignment).4) Explain whyyou chose this brand name and brand positioning.

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Term
Fall
Professor
Kevin Jones
Tags
Inflation, Interest, World Trade Organization, gross domestic product

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