19 market researches shows that there is a lot of

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19) Market researches shows that there is a lot of interest in our app 20) being used of Samos smartphones. Conclusion 21) There is certainly scope of cooperation to Samos.. Recommendation 22) I recommend that we should have the meeting with representatives from Samos 23) as soon as possible for discuss cooperation between our companies, 24) with the aim of pre-install our app on their smartphones. 110 © CPBE 2019
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Look again at this sample proposal which also appears on p.72. A number of words and phrases have been removed from this version. Decide on suitable words or phrases to fit each box. In many cases there is more than one possible answer. You need to consider both meaning and word grammar. Proposal for adding to our product range Purpose The aim of this proposal is to suggest new products we could add to our existing product range and to identify ways in which the products could be developed. Our current product range At the moment, our company produces accounting software for small retail outlets , the purpose of which is to take managers of small businesses through the process of producing legally acceptable accounts step-by-step while at the same time producing the payroll. The need for new products While we know from the feedback that we are achieving high levels of customer satisfaction with our existing products, we have to recognise that we operate in a dynamic and swiftly changing market. Furthermore, more extensive market research among our clients has uncovered demand for compatible software to perform stock- control and ordering functions. 111 © CPBE 2019
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Resources Our programming department currently employs six systems engineers and produces regular updates for existing products, while tailoring them to suit individual clients. Although two engineers could be assigned to the development of the new programs, it would probably be necessary to recruit two further engineers for the new product team. This, in turn , would give rise to higher overheads and other costs, particularly for salaries and equipment. I envisage that the initial project will take 18 months, but at the end of that period it will generate profits which will justify the outlay . Other costs Apart from the recruitment requirements mentioned above, the only extra cost I have identified in connection with this project is a requirement for extra office space to accommodate the project team. As the new products are being developed in response to demand from our existing clients, I do not foresee extra marketing costs at this stage. Recommendation I therefore recommend that we proceed with this project as soon as is convenient. 112 © CPBE 2019
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Appendix 3: Phrase bank On the following pages you will find a ‘bank’ of high-frequency phrases in professional correspondence. Use the index at the front of the phrase bank to locate the section you want, and turn to the relevant pages to find a range of sample phrases that can be used in typical professional situations.
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