Which condition is appropriate to attempt to

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72. Which condition is appropriate to attempt to influence generic problem recognition? A. It is early in the product life cycle. B. The firm has a high percentage of the market. C. External search after problem recognition is apt to be limited. D. It is an industry-wide cooperative effort. E. all of the above 73. Which of the following is NOT an appropriate condition to attempt to influence generic problem recognition? 74. Which problem recognition involves a discrepancy that only one brand can solve? 75. An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate? 14-15
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Chapter 14 - Consumer Decision Process and Problem Recognition 76. A firm that introduces a new line of non-fat snack food due to increasing consumer concern with health is _____. A. activating problem recognition B. reacting to problem recognition C. suppressing problem recognition D. triggering problem recognition E. none of the above 77. Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at _____. 14-16
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