Pts 1 ref 6 obj 01 2 type def top aacsb ethics tbe

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PTS: 1 REF: 6 OBJ: 01-2 TYPE: Def TOP: AACSB Ethics | TB&E Model Strategy 45. Most companies become sensitized to community issues after they've done enough damage to draw the locals' anger. Dofasco, Inc., a highly successful steel company in Ontario, tries to get ahead of business and community issues by annually bringing together representatives from the local area and deciding what projects to improve the local environment will be implemented. This annual community-wide meeting indicates Dofasco has a _____ orientation. a. societal marketing b. sales c. reciprocal exchange d. production e. product ANS: A Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals' and society's long- term best interests. PTS: 1 REF: 6 OBJ: 01-2 TYPE: App TOP: AACSB Ethics | TB&E Model Strategy 46. Life is good ® no longer encloses its apparel in individual poly-bags when shipping to customers be- cause the management feels it harms the environment. This is an example of a _____ orientation.
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47. Procter & Gamble decided to address the fact that Hispanic women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening. So P&G brought screening to the supermarket, parking mobile mammography vehicles in grocery store parking lots in Texas and inviting shoppers in for free x-rays. Tie-ins with local hospitals assured that women with suspicious films got follow-up care. P&G adopted a _____ orientation to achieve this goal. PTS: 1 REF: 6 OBJ: 01-2 TYPE: App TOP: AACSB Ethics | TB&E Model Strategy
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  • Spring '10
  • Patterson
  • Marketing, American Marketing Association, AACSB Reflective Thinking

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