54.The effectiveness of a table is determined by its ability to A. include every possible piece of information available.B. catch the reader's attention with its design and sophistication.C. create a visual metaphor.D. summarize a large amount of information in a short amount of space.E. clarify difficult financial information or calculations. 55.Paradise Kitchens included a detailed figure to highlight its SWOT analysis. However, 56.The Industry Analysis section of the marketing plan provides perspective for information regarding 57.Paradise Kitchens identified two key trends in its industry analysis: 58.Paradise Kitchens used external secondary data to indicate that there is a growing trend in frozen prepared foods. According to its marketing plan, prepared frozen meals accounted for __________ of the total frozen food market. A. 5%B. 17%C. 26%D. 32%E. 47%59.Paradise Kitchens uses external secondary data to reinforce its position that there is a growing trend in the consumption of Mexican foods among U.S. households. According to its marketing plan, Mexican foods, such as burritos, enchiladas, and tacos, are used in approximately __________ of American households.
60.According to the Paradise Kitchens marketing plan, two-thirds of American households consume Mexican foods. This information is used to infer that there is a more favorable attitude on the part of all Americans toward 61.Paradise Kitchens uses external secondary data to reinforce its position that there is true growth potential for its product offerings. One key statistic deals with the growing Hispanic population. The purchasing power of the Hispanic market is projected to be approximately __________ by the year 2011.