routes in the future. Non-stop service is offered at our most frequently traveled routes, which is
desired by most customers. Whenever we have discussions on route removal or route changes,
we as an airline will forecast how the market will react to this change. If the demand for the route
to stay the same is high enough, no changes will be made. On the other hand, if the demand is
low or not cost effective, then the route will be altered or taken out completely. With the choices
made through forecasting, Stay Woke Air will continue to increase revenue, and thereby continue
to grow.
Revenue Structure
The most important component for any business is to create revenue. Without revenue a
business is unable to sustain itself. To create revenue, a company always needs to make effective
choices and the easiest way to create more revenue is to increase efficiency. The Revenue
structure is intertwined with other core structures, such as
determining demand for flights,
FORECASTING IN AIRLINE STRATEGIC PLANNING AND MANAGEMENT
3
competition, and future growth. These will all play a role in the overall revenue coming in and
out of the company.
You've reached the end of your free preview.
Want to read all 5 pages?
- Fall '16
- Kelly Lawton
- Forecasting, Airline Strategic Planning and Management
