routes in the future. Non-stop service is offered at our most frequently traveled routes, which is desired by most customers. Whenever we have discussions on route removal or route changes, we as an airline will forecast how the market will react to this change. If the demand for the route to stay the same is high enough, no changes will be made. On the other hand, if the demand is low or not cost effective, then the route will be altered or taken out completely. With the choices made through forecasting, Stay Woke Air will continue to increase revenue, and thereby continue to grow. Revenue Structure The most important component for any business is to create revenue. Without revenue a business is unable to sustain itself. To create revenue, a company always needs to make effective choices and the easiest way to create more revenue is to increase efficiency. The Revenue structure is intertwined with other core structures, such as determining demand for flights,
FORECASTING IN AIRLINE STRATEGIC PLANNING AND MANAGEMENT 3 competition, and future growth. These will all play a role in the overall revenue coming in and out of the company.
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- Fall '16
- Kelly Lawton
- Forecasting, Airline Strategic Planning and Management