E Both A and C AACSB Reflective Thinking Blooms Comprehension Difficulty Easy

E both a and c aacsb reflective thinking blooms

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E.Both A and C.AACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: EasyLearning Objective: 02-04 be familiar with the four Ps in a marketing mix.full file at
Full file at -Marketing-Strategy-Planning-Approach-18th-Edition-by-Perreault188.(p. 38)When developing a marketing mix, a marketing manager should remember that: A. "Promotion" includes only personal selling and publicity.B. A channel of distribution includes at least one intermediary.C."Price" includes markups, discounts, allowances, and geographic terms.D. "Product" includes physical goods but not services.E. All of the above are true.AACSB: Reflective ThinkingBloom's: SynthesisDifficulty: MediumLearning Objective: 02-04 be familiar with the four Ps in a marketing mix.189.(p. 38,45)When Ford Motor Co. introduced its Escape hybrid SUV, it offered a $1,000 rebate as an incentive to attract new buyers. This was an example of which aspect of the marketing mix? A.PriceB. PromotionC. PlaceD. ProductAACSB: Reflective ThinkingBloom's: ApplicationDifficulty: EasyLearning Objective: 02-04 be familiar with the four Ps in a marketing mix.Learning Objective: 02-05 know the difference between a marketing strategy; a marketing plan; and a marketing program.190.(p. 38)The most important variable in a firm's marketing mix is: A. Product.B. Price.C. Promotion.D. Place.E.None of the above--all contribute to one whole.AACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: EasyLearning Objective: 02-04 be familiar with the four Ps in a marketing mix.full file at
Full file at -Marketing-Strategy-Planning-Approach-18th-Edition-by-Perreault191.(p. 38)Which of the following statements about marketing mix variables is false? A. "Promotion" includes personal selling, mass selling, and sales promotion.B. The term "Product" refers to services as well as physical goods.C. A channel of distribution does not have to include any intermediaries.D.Generally speaking, "Price" is more important than "Place."E. The needs of a target market virtually determine the nature of an appropriate marketing mix.AACSB: Reflective ThinkingBloom's: ApplicationDifficulty: EasyLearning Objective: 02-04 be familiar with the four Ps in a marketing mix.192.(p. 38-39)An appropriate marketing mix should be determined PRIMARILY by A. what has worked for the company in the past.B.the needs of a target market.C. the budget available to spend.D. the past experiences of the marketing manager.E. what product the firm can produce with economies of scale.AACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: MediumLearning Objective: 02-04 be familiar with the four Ps in a marketing mix.

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