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a.Everyone loves a freshly baked chocolate chip cookie. There is a lot of competition in this industry from bakeries surrounding the campus. Our cookies will better than everyone else’s’ because they will be made close to campus, usingonly fresh ingredients, and are fairly priced. The businesses first year goal is $6,000 in sales and $1,500 net income. The projected start-up cost is $600. 3.Industry analysis.a.The business will sell nothing but freshly baked cookies and our target market is college students. They will be prepared and packaged at an apartment near campus and delivered fresh daily. 4.Mission statement and core values.a.The goal for this cookie business is to deliver hot and fresh to students on campus.As a business we value integrity, consider others wants and needs, and take pride in the quality of our product. 5.Management plan.a.Along with the owner acting as president, a vice president will be hired. The VP will be paid $100 per week. 6.Goods, services, and the production process.4
ASSIGNMENT 2- BUSN318a.The product will be chocolate chip cookies, containing 10 chocolate chips. By making sure that each cookie has at least 10 chocolate chips in each cookie it will make the cookie better cookies sold near the university.b.The cookies will be prepared and packaged in a fellow student’s apartment.