Deliveryy condition 16 Overall service quality 1 Age 2 Gender 3 Education 4

Deliveryy condition 16 overall service quality 1 age

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15. Deliveryy condition 16. Overall service quality 1. Age 2. Gender 3. Education 4. Marital Status 5. Number of people in household 6. Job Position 7. Total income of household 1. Subjective Norm 2. Perceived usefulness 3. Purchase intension 4. Online shopping behaviour 1. Age 2. Parental guidance 3. Social networks 4. Peer influence
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MEASUREMENT OF LATENT CONSTRUCTS CONSTRUCTS VARIABLES SECURITY S1 S2 PURCHASE INTENTION PI1 PI2 PROMO/OFFERINGS PO1 PO2 CONVENIENCE C1 SITE REVISIT SR1 OVERALL EXPERIENCE OE1
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ITEMS SOURCE I FEEL SAFE WITH MY TRANSACTIONS IN THE ONLINE SHOP I TRUST THE ONLINE SHOP WILL NOT MISUSE MY INFORMATION I ALWAYS CHECK ON THE ONLINE SHOP WITHOUT THE INTENTION OF BUYING I ONLY CHECK THE ONLINE SHOP WHEN I NEED TO BUY SOMETHING. THE WEBSITE OFFERS DISCOUNTS OR FREE SHIPPING THE WEBSITE HAS LOWER PRICES THAN OFFLINE STORES. I SAVE MORE TIME WHEN I SHOP ONLINE. I WILL REVISIT THE ONLINE SHOP IN THE FUTURE. OVERALL, MY PURCHASE EXPERIENCE IN THIS SHOP IS EXCELLENT
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CONSTRUCTS VARIABLES PERCEIVED USEFULNESS PU1 PU2 PERCEIVED EASE OF USE PE1 PE2 COMPATIBILITY COM1 COM2 INTERPERSONAL INFLUENCE II1 II2 EXTERNAL INFLUENCE EI1 EI2 SELF-EFFICACY SE1 SE2 FACILITATING CONDITIONS FC1 FC2 CUSTOMER SERVICE CS1 CS2 FULFILLMENT FUL1 FUL2 ATTITUDE ATT1 ATT2 SUBJECTIVE NORM SN1 SN2 PBC1 PBC2 BEHAVIORAL INTENTION BI1 BI2 OEE1 OEE2 MEASUREMENT OF LATENT CONSTRUCTS PROPOSED PERCEIVED BEHAVIORAL CONTROL OVERALL E-SERVICE EXPERIENCE
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ITEMS Shopping online saves me time when purchasing goods or services Goods can be easily compared in online shopping I find online shopping very understandable Buying goods and services online is easy to do Online shopping is compatible with the way I like to shop Purchasing goods/services fits very well with my lifestyle My friends or family encourage me to shop online for goods
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