Culture as a form of power hence two parts of

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Culture as a form of power § Hence, two parts of cultural capital ^ § Has been globalized with the rise of consumer behavior § Also knowing how to behave
Non-material: shared meanings, values, norms, orientations, way of life o Tied with “identity” Globalization: Appadurai’s “scapes” o 5 kinds of scapes o Deconstructs idea of globalization into 5 major flows- different flows move at different speeds Culture in material and non-material forms moving around the globe “Glocalization”: intersection of global and local to produce hybrid cultures (McDonald’s in Hong Kong) o Something at the global level may or may not intersect with local tastes/culture o McDonalds- trains Chinese in Hong Kong, make people line up and bus their own trays (because Chinese don’t like standing in lines, form blobs) o Hybrid cultures- hard to discern what is pure anymore, everything has been affected by linkages of global processes Global cultural capital as form of power: “taste;” appreciating culture of many societies; able to move comfortably throughout many societies Carriers: tourists, business people, students, workers, migrants, consumers, diasporas o So many Asian restaurants in Berkeley because of migrants- people bring their culture here Facilitated by new technologies, esp. internet o Global spread of tastes etc. made possible by technology o Yelp- people review and say “make sure you eat this” Deterritorialization: what belongs to which people? o Appadurai o Is it possible to maintain one’s “culture” in an alien environment? § If I’m a migrant, how difficult is it to maintain my culture/ identity in a foreign land? Media Private and state media corporations o Privates to make money § Consumer driven o State to manage impressions of society, control and shape flow of information § Strong state control of media, when state is active in media world- large part of it is propaganda: measuring impression of people to create certain understandings of reality Challenge to Western (CNN, BBC, AFP) and Japanese (NHK) dominance: Media: o China: CCTV o Qatar: Al Jazeera o Russia: RT Simpsons Episode American jobs- hard and tiring o Outsourcing - give the burden to other countries so Americans don’t have to do the work
§ Homer Simpson’s company builds factory in India so they can put the work on others Goes to India- culture shock o Has to run nuclear power plant Son has to write paper, calls dad, dad says “just outsource it, outsourcing is the answer to everything” Homer promoted to head of nuclear power plant operation à thinks he is God o Indians follow him because he gives advice about lunch breaks, food, American things etc. § Boss gets mad at him for treating the Indian workers like humans Fires the workers Tells us about globalization- o Concept of workers rights o Company outsources to avoid giving rights to workers § Outsource in countries where there are no laws for worker rights Mr. Burns representing capital- tries to keep the Indian workers from uniting Clash of Civilizations Youtube video

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