Chapter 03 - History and Geography: The Foundations of Culture 3-38 79.(p. 67-69)Sum up the current view on environmental management. Nations, companies, and people reached a consensus during the close of the last decade: Environmental protection is not an optional extra; it is an essential part of the complex process of doing business. Many view the problem as a global issue rather than a national issue and as one that poses common threats to humankind and thus cannot be addressed by nations in isolation. Of special concern to governments and businesses are ways to stem the tide of pollution and to clean up decades of neglect. Companies looking to build manufacturing plants in countries with more liberal pollution regulations than they have at home are finding that regulations everywhere have gotten stricter. Many governments are drafting new regulations and enforcing existing ones. Electronic products contain numerous toxic substances that create a major disposal problem in landfills where inadequate disposal allows toxins to seep into groundwater. A strong motivator is the realization that pollution is on the verge of getting completely out of control. Governments, organizations, and businesses are becoming increasingly concerned with the social responsibility and ethical issues surrounding the problem of maintaining economic growth while protecting the environment for future generations. AACSB: Analytic Bloom's: Knowledge Difficulty Level: Hard Learning Objective: 03-06 Why marketers need to be responsive to the geography of a country Topic: Social Responsibility and Environmental Management 80.(p. 70)Discuss sustainable development. Sustainable development is a joint approach among those (e.g., governments, businesses, environmentalists, and others) who seek economic growth with "wise resource management, equitable distribution of benefits and reduction of negative effects on people and the environment from the process of economic growth." Sustainable development is not about the environment or the economy or society. It is about striking a lasting balance between all of these. More and more companies are embracing the idea of sustainable development as a "win-win" opportunity. Responsibility for protecting the environment does not rest solely with governments, businesses, or activist groups; however, each citizen has a social and moral responsibility to include environmental protection among his or her highest goals.