To fur or not to fur sustainable production and

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To Fur or not to Fur: Sustainable Production and Consumption 43
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2.1.3 Farmed Fur Fur farming by some is considered to be a sustainable practice as it involves the fur farmed animals to be fed food wastes from humans. This helps in keeping down the costs of food production and helps in reducing wastage (Fur Institute of Canada). Fur farms make productive use of discarded lands. Raising fur animals suits well for mixed farming since during the winter months the demand for fi eld crops is not so high and needs less attention from the farmer. To insulate cages and make beddings straws from crops are used, while the manure from ranched animals is used for the soil as fertilizer. Fur farmers also use farm wastage as a source of bioenergy to power their own farms. As a renewable natural resource and recycler, farmed fur is considered a sustainable product (Fur Institute of Canada). But fur farming is banned in countries like Austria, Switzerland, United Kingdom, the Netherland, Slovenia, etc. 2.2 Fashion and Fur In 2015 at Haute Couture events and fashion weeks the trend in the fur fashion has been with vintage design and retro style silhouettes. Due to the global warming short fur coats in jackets are as well becoming a trend like fur boleros, furry vests and short sleeves cropped jackets. Fashion houses like Stella McCartney, Zara, Hugo Boss and H&M are fur free. Recently, in 2016 Georgio Armani declared to stop using fur, who was hailed by the anti-fur brigade but criticised by fellow pro-fur fashion designers like Karl Lagerfeld. Fashion houses like Alexander McQueen, Dolce and Gabbana, Karl Lagerfeld, Michael Kors, Fendi, Oscar de la Renta, Prada, Vivienne Westwood and Yves Saint Laurent very openly promote the use of fur through their designs. New designers like the Lithuanian-based designer Josef Statkus who was awarded twice by LVMH for his haute couture designs do not hesitate to use fur. In fact, new designers are supplied fur from the fur feder- ations to be able to use in their future designs. 2.3 Celebrities and Fur While in the age of social media some celebrities endorsing fur are proudly wel- comed, some are even condemned and backlashed. Like Brazilian celebrity Cristina Cordula famous for her French tv show les reines du shopping angered her fans when during an interview she openly said that she is not against the use of fur and the suffering of farmed fur animals is another debate. Her fans were shocked and expressed their anger through social media. 44 M. Ramchandani and I. Coste-Maniere
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3 Methodology For our research, we have used qualitative research methodology. Secondary data also includes literature from various research journals and sources of information covering different points of view on trends of the industry like newspaper, journal and magazine articles. This also included several web sources such as blogs, online articles and company web sites. In addition to this collation and parsing of infor- mation, we have drawn upon our discussions with various public domains for reference. The expertises of the contributors
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  • Fall '19
  • Business Ethics, Corporate social responsibility, Alana M. James, Bruce Montgomery

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