Organizational ValuesThe company need to invest in marketing strategy of the company in local communities toimprove company brand image. Company should engage in donations to non-profitorganization as it will help to enhance the value of organization in the long term.Shareholders can give feedbacks on the same and we will consider their feedback in makingstrategic planning.Thanks,General Manager8 | P a g e
Part B - Case Study: Environmental Analysis Having completed MacVille’s review of the vision, mission and values, you should then consider theenvironmental factors that could impact on MacVille’s goals and objectives. To help you with thisassessment, you are provided with an industry consultant’s report that contains a recent andcomprehensive review of the industry and general operating environment.Industry consultant’s reportYou have noted the following points from the report:●New commercial espresso machines are being developed that use 30% less energy to run, withan innovative and more efficient heat exchanger.●Planned changes in trade where all tariffs on imported goods, including espresso coffeemachines, will be removed in line with the Government’s free trade policy.●The development of the home consumer market for consumer espresso machines is experiencinghigh growth.●The lifestyle trend towards eating out more frequently as the population ages and becomes moreaffluent.●The prediction of a steady population growth rate for Australia from 22 million in 2010 to 36million in 2050.●The prediction of a strengthening Australian dollar against all our major trading partners over thenext few years is also a concern.●The prediction of higher-than-expected growth in the economy, as a result of a resources boom.●The strong possibility of a carbon tax being introduced on all energy intensive products used in acommercial enterprise.Senior manager’s meetingAt a meeting with the CEO and other senior managers, the following points were noted in regard to theoperations of MacVille. In response to your question about how effectively MacVille adds value to itsproducts and services, the following responses were agreed by all.●Inbound logistics is a problem, due to the lack of experienced personnel in importation andcustoms operations. The lack of solutions from Human Resources Management has meant thatdelivery timelines are sometimes delayed because the proper procedure was not followed.●The operations of MacVille is an area of strong value-add, with the state-of-the-art ManagementInformation System (MIS) forming part of MacVille’s infrastructure. The MIS has allowed forsound corporate/strategic planning, along with strong internal controls in accounting and finance.