Apple Newton Document.docx

Some people would never even learn that apple had

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bad, but the Newton would always be haunted by this reputation. Some people would never even learn that Apple had improved it from its initial launch. Apple had the money and brand recognition to fund a solid advertisement campaign, and for all intents and purposes it was a success. They had television ads, they’d advertise it in magazines and the paper, and all of these ads notably focused on its ability to be this digital assistant for people who could use it, and it specifically targeted business people. Another point that they stressed was its ability to fit in your pocket, an on-the-go computer that you stuff in your pocket and go about your day with.
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Competition and Other Threats: Meanwhile, Zoomer was a product launched in 1993, just before the Newton, for $700. It is generally considered to be less functional and more buggy that the Newton, and only would sell 10,000 units which was roughly one tenth of the Newton sales. The product was a failure but from its ashes, the team behind it came together and built the Palm Pilot in 1997. The Palm Pilot was sold for $300 to significantly better sales. Given the many similarities in features of the Palm Pilot and the Newton as well as the dramatic $400 price difference, The Palm Pilot became an enticing alternative that would also highly contribute to Newton’s ultimate demise. For reference, the Apple Newton was sold for $699, both of these prices not factoring in the inflation, and that was before you purchased upgrades for the Newton such as a plug-in keyboard, additional memory, etc., which could add up. Microsoft was also developing Windows for Pen, which was designed to expand on Windows 3.0 to offer features comparable to a tablet interface, specifically handwriting recognizing capabilities, but nothing would come of it. Microsoft used this product as a way to scare away possible competitors who were considering entering the market such as the EO Perosonal Communicator, who abandoned their investment into the field. Microsoft still pursued this idea, however, and in 1992 they publicly announced it, calling it the WinPad. However, by 1994 they dropped it, partially due to its reception as “unworkable vaporware”, yielding the relative monopoly back to Apple In the end, Steve Jobs himself was the Newton’s biggest threat. In 1997, Steve Jobs returned to Apple and pulled the plug entirely on this product to take Apple in a different direction. There’s a lot of speculation for what exactly compelled him to make that decision, and
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  • Winter '17
  • Apple Newton

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