# Correct correct its ability to overcome noisy data to

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Correct!Correct!its ability to overcome noisy data to make somewhat accuratepredictions
10/26/22, 1:20 PMChapter 4 Quiz: 22FA - FUNDAMENTALS/BUSINESSANALYTICS1 / 1 ptsQuestion 16In estimating the accuracy of data mining (or other) classificationmodels, the true positive rate is:Correct!Correct!
8/10cluster analysis.decision trees.artificial neural networks.
the ratio of correctly classified negatives divided by the total negativecount.the ratio of correctly classified positives divided by the sum of correctlyclassified positives and incorrectly classified positives.the ratio of correctly classified positives divided by the sum of correctlyclassified positives and incorrectly classified negatives.1 / 1 ptsQuestion 17In data mining, finding an affinity of two products to be commonlytogether in a shopping cart is known as:Correct!Correct!
10/26/22, 1:20 PMChapter 4 Quiz: 22FA - FUNDAMENTALS/BUSINESSANALYTICS1 / 1 ptsQuestion 18Third party providers of publicly available datasets protect theanonymity of the individuals in the data set primarily by:Correct!Correct!
9/10Target's analytic model suggested she was pregnant based on herbuying habits.Correct!Correct!Target was using a special promotion that targeted all teens in hergeographical area.1 / 1 ptsQuestion 20Which of the following is a data mining myth?
letting individuals in the data know their data is being accessed.1 / 1 ptsQuestion 19In the Target case study, why did Target send a teen maternity ads?Target's analytic model confused her with an older woman with a similarname.Target was sending ads to all women in a particular neighborhood.
10/26/22, 1:20 PMChapter 4 Quiz: 22FA - FUNDAMENTALS/BUSINESSANALYTICSData mining is a multistep process that requires deliberate, proactivedesign and use.Correct!Correct!
10/10The current state-of-the-art is ready to go for almost any business.Newer Web-based tools enable managers of all educational levels to dodata mining.Quiz Score:20out of 20
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Term
Spring
Professor
Wang,T
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