Participation is easy on social networking sites

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Participation is easy on social networking sites. Normalize the sharing of mundane, sharing private info to develop core relationships. Many of these sites tend to be positive, or are meant for
friendly use. Relating is the point, intimacy, security, entertainment, knowledge, self-worth, and other needs generated from relationships are also provided through the use these sites. Chpt 14 Four major areas of public and personal influence: o (1) public address, (2) sequential persuasion, (3) emotional appeals, (4) compliance gaining. Recognition of the relationship between speakers and an audience begins with acknowledging the similarities between public speaking and personal relationships. A speaker’s words become more understandable and more believable because the audience members are able to match the speaker’s ways of thinking on their own. Analyzing audiences and adapting a presentation and its delivery accordingly are fundamental to effective public speaking. As a speaker, you must determine the best way to develop and maintain a positive relationship between yourself and audiences and between audiences and the material. A speaker’s credibility is crucial to the success of presentation. The most successful individuals tend to be those who are (a) considered knowledgeable about the topic, (b) trusted, and (c) concerned about the audience. Perceptions of credibility are often based largely on the actual relationship shared with someone (i.e, trust a friend, distrust an enemy) Previous knowledge of the issue by an audience will also impact a presentation. Attitudes are learned predispositions to evaluate something in a positive or negative way that guide thinking & behavior (Fishbein & Ajzen). Attitudes usually do not change readily but instead relatively constant. Beliefs , or what people hold to be true or false, are formed like attitudes through your direct experience, as well as through media, public and personal relationships, and cultural views of the world. Beliefs can change, but they are generally even more stable than attitudes. Values are deeply held and enduring judgments of significance or importance that often provide the basis for both beliefs and attitudes. Speeches to convince and speeches to acutate (to incite, or move someone/a group) Speeches to convince are delivered in an attempt to impact audience thinking. Four types of persuasive claims in a speech: (a) policy, (b) value, (c) fact, (d) conjecture (opinion/theory) A claim of policy maintains that a course of action should or should not be taken. A claim of value maintains that something is good or bad, beneficial or detrimental, or another evaluative criterion. Attitude of audience is important, let them know what criteria you used to determine and judge the value you support. A claim of fact maintains that something is true or false at the present time or was true or false in the past . A claim of conjecture , through similar to a claim of fact in that something is determined to be true or false, contends what will be true or false in the future . Both claims of fact and claims of conjecture require solid evidence and support.

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