100%(2)2 out of 2 people found this document helpful
This preview shows page 5 - 7 out of 8 pages.
Participation is easy on social networking sites. Normalize the sharing of mundane, sharing private info to develop core relationships. Many of these sites tend to be positive, or are meant for
friendly use. Relating is the point, intimacy, security, entertainment, knowledge, self-worth, and other needs generated from relationships are also provided through the use these sites. Chpt 14 Four major areas of public and personal influence: o(1) public address, (2) sequential persuasion, (3) emotional appeals, (4) compliancegaining. Recognition of the relationship between speakers and an audience begins with acknowledging thesimilarities between public speaking and personal relationships. A speaker’s words become more understandable and more believable because the audiencemembers are able to match the speaker’s ways of thinking on their own. Analyzing audiences and adapting a presentation and its delivery accordingly are fundamental toeffective public speaking. As a speaker, you must determine the best way to develop and maintaina positive relationship between yourself and audiences and between audiences and the material. A speaker’s credibility is crucial to the success of presentation. The most successful individualstend to be those who are (a) considered knowledgeable about the topic, (b) trusted, and (c)concerned about the audience. Perceptions of credibility are often based largely on the actual relationship shared with someone(i.e, trust a friend, distrust an enemy) Previous knowledge of the issue by an audience will also impact a presentation. Attitudesare learned predispositions to evaluate something in a positive or negative way thatguide thinking & behavior (Fishbein & Ajzen). Attitudes usually do not change readily butinstead relatively constant. Beliefs, or what people hold to be true or false, are formed like attitudes through your directexperience, as well as through media, public and personal relationships, and cultural views of theworld. Beliefs can change, but they are generally even more stable than attitudes. Valuesare deeply held and enduring judgments of significance or importance that often providethe basis for both beliefs and attitudes. Speeches to convince and speeches to acutate (to incite, or move someone/a group)Speeches to convinceare delivered in an attempt to impact audience thinking. Four types ofpersuasive claims in a speech: (a) policy, (b) value, (c) fact, (d) conjecture (opinion/theory) A claim of policymaintains that a course of action should or should not be taken. A claim of valuemaintains that something is good or bad, beneficial or detrimental, or anotherevaluative criterion. Attitude of audience is important, let them know what criteria you used todetermine and judge the value you support.A claim of factmaintains that something is true or false at the present timeor was true or false inthe past. A claim of conjecture, through similar to a claim of fact in that something is determinedto be true or false, contends what will be true or false in the future. Both claims of fact and claimsof conjecture require solid evidence and support.