Surname 3 prospective customers and they

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Surname 3 prospective customers, and they significantly affect their emotional state and feelings. Importantly, color calls intuitive associations; thus, there is a distinct dependence between the advertising scheme color and the viewer’s perception (Kumar 6). Overall, various subliminal persuasions and subconscious appeals have a significant influence on the consumer purchasing decision process; hence are highly used in multiple media placement of products and advertising to influence the purchasing power of consumers.
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Surname 4 Works Cited Kumar, J. Suresh. "The Psychology of Colour Influences Consumers’ Buying Behaviour–A Diagnostic Study." Ushus-Journal of Business Management 16.4, 2017: pp. 1-13. Merikle, P. "Subliminal Advertising: How Subliminal Advertising has Been Used to Influence the Public." Psychologist World, Jun . 2016, - personality/subliminal-advertising. Accessed 30 Oct. 2018. Sofi, Shakeel Ahmad, et al. "Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers." Global Business Review , 2018: doi: .
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