With the advance of modern social media such as Instagram and Twitter Papa

With the advance of modern social media such as

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Indonesia and India. With the advance of modern social media such as Instagram and Twitter, Papa John’s may employ influencers or youtubers to promote its brand in new market. Given the recent trend towards healthy eating, Papa John’s may perhaps look into new products for health-conscious eating individuals (Vegans). The biggest threat Papa John’s continue to face are its close competitors (Pizza Hut, Dominos etc).
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3. which one of the five generic competitive strategies discussed in chapter 5 most closely approximates the competitive approach that papa john's is employing Based on the five generic competitive strategies discussed in Chapter 5, “a focused differentiation strategy which is focusing on a narrow segment of buyers and outperforming competitors by offering customized attributes that meet their tastes and requirements better than rivals’ products” is the one that most closely approximates the competitive approach that Papa John’s is employing. Since Papa John’s “focuses on superior product quality, the company applied marketing innovations that contributed greatly to its success. Papa John’s had consistently achieved the highest customer satisfaction ratings among pizza chains” and their slogan, “Better Ingredients, Better Pizza, Papa John’s” says it all.
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