7 Markets shape social relations in certain ways They detach production from

7 markets shape social relations in certain ways they

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7) Markets shape social relations in certain ways They detach production from consumption Question: Do you know where your shirt was made? How about where the last thing you ate was grown? The detachment shifts attention away from wider social relations that are associated with objects Objects become what social scientists call COMMODITIES 8) For most of human history an object’s value was tightly associated with the social relations, not just by how it would exchange in a market. 9) A commoditized economy tends to generate consumer culture Under our current system: Where do all our gains in labor efficiency go? -the wealthy (materialist view) -“gadgetry” technology To produce more stuff! Why not reduce hours of work? 10) Affluent Society Paradox in our society, we consider ourselves affluent, but we live in scarcity. We always need more, more money! A culture of consumption creates scarcity by creating unlimited wants. 11) Our Affluent Society?
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13) But some argue that consumerism has positive social effects. 14) CQ We will be happier if we have more and closer social relations, NOT MORE STUFF. 16) Has all this added consumption made us happier? NO! 19) stumbling on happiness book People will sacrifice social relations for things that won’t make them happy. Experiences tend to be share with other people and material objects do not. Monday October 10, 2017 Sugar -industrial revolution get people to work more Caribbean- where sugar is sourced from Central fixture in our cuisine. CQ: lecture…most of human history production and consumption have been: A: Closely Fused CQ: Lecture…how can we define a consumer culture? A: Where commodities become the center of social life. 4) Ever increasing ‘needs’ 6) Consumer culture and solving environmental problems -Question: What are some of the most important suggestions you have to help achieve a more sustainable world. INDIVIUALIZATION OF RESPONSIBILITY -We’re missing collaboration!! Ex: road networks, cell phones, things built into the system. “Be green FOR YOU and you will help everyone” (Adam Smith invisible hand) 10) Major symbols of the individualization of responsibility The message: By acting alone we can solve environmental problems Green consumption=social action
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11) Problem with the individualization of responsibility: Makes problem seem bigger, harder to solve May convene only “This is a huge problem”
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