Use of words that add mystery and intrigue are also means through which

Use of words that add mystery and intrigue are also

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comprehends an ad effectively. Use of words that add mystery and intrigue are also means through which advertising content is generated. Many governments levy restrictions on advertising language and content in order to regulate the use of these as a means to manipulate the people’s thinking. In order word around these laws, advertisers use connotations that depict implied meanings. Not only do these help the advertisers get the message across but they can also unfairly use suggested meanings instead of stated meanings to give the customers the illusion of the product having features it does technique here, used mostly for cosmetics, over the counter medicines and baby food, is the use of scientific names of the ingredients to make the product sound complicated and undecipherable for the customers. Use of jargons makes the audiences believe that the product is highly advanced, quality and research based, ultimately driving sales. Use of practicality to relate to the target market of the advertised product, service or lifestyle is an effective way to grab attention as well. For example, everyone likes to enjoy affordable, quality and fashionable clothing. This is accepted by the advertisers as a norm and then shaped into the advertising message like ‘do you want affordable, quality and fashionable clothing under one roof?’ pragmatic approach like the above example immediately taps on an individual’s desires and he/she is more likely to pay attention to the subsequent message. This
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Writer’s Last Name 11 also explains the use of words like sale, discount, % off to cater to the majority’s need for off- price goods and services. Lastly, storytelling or sequential advertisements are used to captivate the audience to follow the advertisements because the curiosity keep them motivated to pay attention to the whole them throughout the process (Escalas, 1998). In a nutshell, advertising makes perhaps the best use of word play to persuade prospective customers to pay attention to the message being communicated. IMPLICATIONS OF VARIABLE USE OF LANGUAGE ON PERSUASION IN POLITICS, MEDIA AND ADVERTISING Persuasion is one of the key powers that a language allows us humans to exercise. By studying patterned structural use and techniques of language that are used by politicians, media personnel and advertisers, we can understand the multiple implications that it can have on the audience. As a student of language studies, the intrigue of how change in structural pattern of language can affect the processing of the overall message is a rather interesting phenomenon (Olson and Zanna, 1993). The changing times also call for keeping different techniques of language up to date with the changing mindsets of the people. The study of language and how it can be used to the best advantage of individuals that need to communicate and persuade, can benefit communicators greatly into making their message clear and more impactful.
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