The focus groups for the interviewees should be Hyundai current and past

The focus groups for the interviewees should be

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The focus groups for the interviewees should be Hyundai current and past customers. By getting the feedback from these two groups, Hyundai would be able to gain insights on the followings: 1. What they are doing right 2. Expectations of improvement in newer models 3. Pricing strategies With these new information; Hyundai can decide on what they can improve or how they can improve their model and introduced model based on the customer preferences. 4C) Suitable Strategies & Solutions The major problems within Hyundai is that they were not able to respond to the changing market needs They had not been able to capture a larger share of the market. This is why competitors of Hyundai were always one step ahead from them despite being the second 7
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largest car manufacturer in India. Most of the primary competitors of Hyundai were able to innovate and produce suitable product offering depending on the market needs. Based on the case study, competitors like Maruti Suzuki were able to respond to the market needs very quickly by producing small cars and also new segment like MUV. A car segment which Hyundai in India are yet to produce and enter this segmentation. While other competitors have already produce new product in the MUV segment to tackle the market needs. Almost every segment had a dominant leader that has more than 30% of the segment car sales. To tackle this issue effectively and efficiently, Hyundai first need to understand the Indian market as India is the second largest population in the world that will generate profit for Hyundai if they execute their strategies properly. They will need to be quick in response to the market trend and changing market needs. Hyundai required to do more marketing research in the Indian market to suit the needs for people in India. Implementing good marketing strategy helps Hyundai to position themselves in the market of India. Recent years, Hyundai keen to penetrate into the Indian rural market and planned to expand another 300 outlets across India. This will help Hyundai in gaining popularity and easily accessible for everybody in India. (, 2018) Currently in year 2019, Hyundai’s SUV was listed as one of the best-selling SUV in the market globally. As a matter of fact, Hyundai’s most recent release of the SUV, Hyundai Venue has charmed the market in India. Hyundai newest release currently ranks second among the SUVs in India. Hyundai Venue enters the competitive market with its competitive pricing and features that attracts people. However, Maruti Suzuki were able to respond and outsold Hyundai’s newest release with their Vitara Brezza. From there, Maruti Suzuki were able to generate 10,362 car sales compare to the 7,942 car sales from Hyundai. (, 2019) Although, the competitors stay strong in the market, we still can conclude that Hyundai’s SUV was one of the popular choices in the market. It was also the first model in India to feature the ‘Blue Link’ connectivity solution, with 33 connected features. It also gets
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