Coke being world one of the largest brand are more

Coke being world one of the largest brand are more focus on analysis in order to enhance
their condition in the market. Coke is multinational organizations their analysis is also in vast
form (Gupta, 2013).
The basic mission of PEST Analysis is to determine the political, economic, social and
technological factors that affect the performance and position of the organization. The PEST
Analysis is very useful in order to make a strategic decision in the organization. As it helps to
determine the condition of the market and the company position. Normally the strategic decision
is made by the top management. So the PEST analysis help in the decision making of top-level
management (Telegina, 2016).
Political Factors:
The Coca-Cola is under the beverage category of the food industry. There are certain
rules and policies which coke has to follow in order to manufacture the product. If the company
could not follow the following they have to pay certain fines and penalties. There are certain
rules and regulation which Coca-Cola has to follow in order to avoid the complication in the
manufacturing process (Coke et al, 1979).
Changes in regulation and taxes : Normally political factors have a certain type of effect
on the production of the product and then transfer it to the market. There is a certain law such as
the tax rate, revised tax, and new tax. Coke seems to be an international brand in which they

BUSINESS DEVELOPMENT PLAN 11
have to take care of all the international rules and regulations. As the country change the tax rate,
revised tax rate, accounting standard, and another form; it's has been changing (Hooley, 1998)
Changes in nonalcoholic beverages: there are certainly other changes also affect the
organization condition in the market. They include the product pricing and d detail price of share
and competitor in the market. There are many brands s which is equally ranked under the domain
of beverage. The increasing competition gives tough time to |Coke in order to sustain I the
market (Jae-woong et al., 2010).
Impact of International Market and Political Condition: Due to the concept of the
global village. Many companies are crossing borders. Due to increasing competition and easily
availability of producing countries has stricken their cross-border policies (GRADE).
Ability to develop and penetrate market: the changing wave of the world has made the
strict rules for coca cola to sustain in the market.
Economic Analysis and Factors:
Coca-Cola is a multinational organization has established his business around the world.
So in every country, they face a different kind of culture, custom, and tradition in order to
manage this all kind of barrier is one of the biggest tasks for coca cola. The increasing
competition in the market also forces the company to change their strategies in order to sustain in
the market (Clemen et al., 1999).