Coke being world one of the largest brand are more focus on analysis in order to enhance their condition in the market. Coke is multinational organizations their analysis is also in vast form (Gupta, 2013). The basic mission of PEST Analysis is to determine the political, economic, social and technological factors that affect the performance and position of the organization. The PEST Analysis is very useful in order to make a strategic decision in the organization. As it helps to determine the condition of the market and the company position. Normally the strategic decision is made by the top management. So the PEST analysis help in the decision making of top-level management (Telegina, 2016). Political Factors: The Coca-Cola is under the beverage category of the food industry. There are certain rules and policies which coke has to follow in order to manufacture the product. If the company could not follow the following they have to pay certain fines and penalties. There are certain rules and regulation which Coca-Cola has to follow in order to avoid the complication in the manufacturing process (Coke et al, 1979). Changes in regulation and taxes : Normally political factors have a certain type of effect on the production of the product and then transfer it to the market. There is a certain law such as the tax rate, revised tax, and new tax. Coke seems to be an international brand in which they
BUSINESS DEVELOPMENT PLAN 11 have to take care of all the international rules and regulations. As the country change the tax rate, revised tax rate, accounting standard, and another form; it's has been changing (Hooley, 1998) Changes in nonalcoholic beverages: there are certainly other changes also affect the organization condition in the market. They include the product pricing and d detail price of share and competitor in the market. There are many brands s which is equally ranked under the domain of beverage. The increasing competition gives tough time to |Coke in order to sustain I the market (Jae-woong et al., 2010). Impact of International Market and Political Condition: Due to the concept of the global village. Many companies are crossing borders. Due to increasing competition and easily availability of producing countries has stricken their cross-border policies (GRADE). Ability to develop and penetrate market: the changing wave of the world has made the strict rules for coca cola to sustain in the market. Economic Analysis and Factors: Coca-Cola is a multinational organization has established his business around the world. So in every country, they face a different kind of culture, custom, and tradition in order to manage this all kind of barrier is one of the biggest tasks for coca cola. The increasing competition in the market also forces the company to change their strategies in order to sustain in the market (Clemen et al., 1999).
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- Coca Cola Company