Drawing up a brief Drawing up a brief Why do this MR what action will be taken

Drawing up a brief drawing up a brief why do this mr

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Drawing up a brief Drawing up a brief Why do this MR? - what action will be taken when research is completed? What has caused this problem or led to this opportunity? What is known about the area of research already? Target groups for the research
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Drawing up a brief Drawing up a brief (continued) (continued) What specific information is needed from the research (e.g. market size, trends, buying behaviour, customer needs, segmentation)? What is the proposed budget? Are there any initial ideas for the research method? Are there any reporting requirements? When are the findings required?
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The proposal The proposal Determining research requirements
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The proposal The proposal Introduction - background and understanding of the problem Objectives - in overall terms and in detail Methods - proposed methodology to achieve objectives Timing - timetable Costs Researchers' credentials
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The proposal The proposal A typical MR timetable
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Research Research Secondary research (Desk research) - data from existing sources e.g. govt stats, company data, trade bodies, MR reports etc.
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  • Winter '18
  • Sylvain Richer
  • Target groups, utility of any research project

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