Table 10: Summary of respondents based on whether one would recommend the bodabodaSacco services to a friendRespondentsFrequency%Definitely will3271Probably will1125Might not12Will not12Totals45100.Table 11 indicates that (71%) of the respondents would recommend a friend to buy theSacco services which has been catalysed by its able staff who often attends to localbodaboda riders and show case their services with objective to lure more of them. Theirknowledge ability and friendliness contributing to satisfied customers With Only (2%)statingthat they might or will not recommend a friend triggering the organization to segment themarket and identify a target to focus on positioning their products.29
Table 11: Summary of respondents based on to what extent does staff motivation positivelyaffects performance of SaccoRespondentsFrequency%To great extent2658To a moderate extent1431To a little extent37To no extent24Total45100Above table indicates that (58%) of the respondents agrees that motivated staff impactspositively to the performance of the Sacco. 31% also contends that motivation also affectsthe performance to a moderate extent. This clearly confirms the customer retention in theorganization and loyalty actually starts at the top, with the motivated staff cultivating acustomer-focused culture. How employees are treated reflects to how they relate to thecustomer and more importantly is the way employees treat each other also affects thecustomer service. To conclude customer retention starts from inside the organizationTable 12: Summary of respondents based on to what extent staff motivation denies theSacco some business opportunity to venture in affecting role of Sacco to the growth ofbodaboda.RespondentsFrequency %To great extent2454To a moderate extent1840To a little extent24To no extent12Total45100Above table indicates that (24) of the respondents agrees that demotivated staff denies theSacco some business opportunity to venture hence affecting its role on growth of bodaboda.With (2) of the respondents stating that staff motivation may not deny the organizationbusiness opportunity it is worth concurring that success is the sum of small efforts repeateddailyTable 13: Summary of respondents based on to the implication of staff productivity in theirrole on growth of bodaboda industry.RespondentsFrequency%High2760Moderate1022Medium51130
Low36Totals45100Table 14 indicates that (60%) of the respondents agrees that staff productivity has highimplication on Sacco performance leading to a business thriving. This is clearly exhibited inan example of Nokia Company which failed to innovate fast enough in the era ofSmartphone leading losing business to competitors. Hence the Sacco should put upmeasures to improve staff productivityTable 14: Summary of Respondents Based on how Customer Care Skills will of greatinfluence on role of Sacco on growth of bodaboda industryRespondentFrequency%Courteous language1533Listening skills716Telephone skills1227Non-verbal communication1124Totals45