Chapter 71.What are the merits of outsourcing the performance of certain value chain activities as opposed to performing them in-house? Under what circumstances does outsourcing make good strategic sense?2.What are the merits of strategic alliances and collaborative partnerships for companies racing for global market leadership? Under what circumstances do they make sense? How do they contribute to competitive advantage?3.What are the three principal advantages of strategic alliances over vertical integration or mergers/acquisitions?4.What is blue ocean strategy? Do you think Zipcar is using blue ocean strategy to create competitive advantage?Chapter 61.Do you think Air Asia should use offensive/defensive strategy to create sustainable competitive advantage?2.Do you think timing is very important for strategic move for any organization?3.Do you believe RB is using offensive strategy to acquire market share?-Not using any of the strategy, don’t have much competitors in terms of airlines in brunei. RB is not focusing upon their survival instead of beating their customers.4.Do you think strategic choice is the key for organization’s future success?