Seen as a story that represented the idea of

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Seen as a story that represented the idea of Communism The Age of Affluence One of biggest arguments against Communism o Look how affluent Americans are under capitalism  Unprecedented economic growth Gross National Product grew by 250% National income rose 60% Stimulated by military spending o By military economy of WWII o In post WWII cold war world, most of prosperity is being spurred on by  military spending Consumer Culture Consumption as a patriotic duty o Status of American was your ability to spend and consume Different than WWII which asked for sacrifice Increased variety and availability of products o More goods which people could spend on
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o In WWII, things were rationed Growth of consumer credit o As in 1920’s, increase in growth of credit People making large purchases. Home, cars, washing machines, etc The idea of “purchasing power” o Liking consumption to a powerful act Similar to voting Exercise identity (like in voting) through consuming Material abundance as an attack on communism o Communism was about scarcity  People not being able to exercise ability to purchase and live in  material abundance Baby Boom People begin to have lots of kids in post war period Peak of baby boom: 1957 Began in WWII Lower average age for marriage:  o 20 for woman o 22 for men Population rose 20% o Larger families, more children in families
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Rise in child psychology o Issues become more important as people have more children Creation of a New Middle Class Base level of how we define Middle class: o home ownership o a car o an education Moves you in class whether you have a lot of money or not Intervention of the federal government o Role they play in making sure America has a middle class o Ways federal government takes role to provide incentives to create a  middle class GI Bill of Rights o Package of benefits for those who served in armed services o
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