Mama anarchia the person behind the post wants to

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Mama Anarchia, the person behind the post, wants to elevate the discussion by introducing the concepts of these (mostly) Western European philosophers. While nearly everything in the novel is being named, either signified as a brand, or by its geographical origin, introducing these philosophers in the way Mama Anarchia does can mean that she wants the forum to have its own in-group language, so they get set themselves even more so apart from the rest of the world. We have also seen this name-dropping in Look at Me and The Circle. In Egan’s novel , all the brands
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37 linked to Charlotte, are named in one large list, consisting of almost sixty brands. In this way, Charlotte comes across as merely being a wrapper of all the connotations these brands have. In Eggers’ novel, the allusion to the brands is meant to sell the readers to the product as much as Mae. The brands and products are desirable. In any way, the use of brand names in The Circle as well as Look at Me, is for the characters to distinguish themselves from the rest of the crowd. With all her new and expensive clothes, Mae can represent the successful young Circlers. With all the branding attached to her, Charlotte represents a desirable and successful young women. Comparing these uses of brand names to the intellectual name-dropping in Pattern Recognition the significant difference becomes apparent. The in-group language then means that the followers on the forum do not want to distinguish themselves individually, but they use it to make the ties within the group stronger. Throughout the novel, it becomes clear how much the footage means for the protagonist. Cayce has just arrived in London travelling from New York and feels severely jet-lagged, as if ‘her mortal soul is leagues behind her ( PR 2). The apartment she stays at belongs to her friend Damian who is in Russia to film his documentary. Even though Cayce is more than welcome, she feels alienated from the place and d escribes it as a ‘mirror - world’; everything is familiar but also slightly different from what she is used to ( PR 3). In describing the apartment, the origins of the products around her in the apartment: ‘German fridge’, ‘Italian floor lamp’, ‘British electricity’, ‘Australian money’, ‘Californian tea’, ‘Chernobyl scenario’, ‘Soviet technicians’ and ‘Afghani opium’ ( PR 1-6). For Jameson, these connotations match the name-dropping style the novel has according to him, but it also signifies more. The products are near Cayce, but the origins are far away, which sets up a gap between herself and the world she is at the present moment. Contrastingly, Cayce at moments of feelings alienated from her surroundings, logs onto the forum and mentions that it is a way ‘of being at home. The forum has become one of the most consistent places in her life, like a familiar café that exists somehow outside of geog raphy and beyond time zones’ ( PR 5). Later on in the novel, Cayce calls the forum ‘a second home’ ( PR 67).
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38 The footage ‘feels closer to the core of her life than Bigend, Blue Ant, Dorotea, even her career. She
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