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Activities: Sell and negotiate contracts to be at least 50% over the breakeven point in order to ensure your risk is decreased. Innovate: New product lines with a focus from your design and engineering skills to take advantage of the quality and design inherent in your company mission.Channels: utilize more markets for income streams: online market place, retail, direct consumer with industry event and promotions.Revenue Stream: If you create multiple designs for several products in the outdoor arena you mayhave a possible licensing design with other companies and can add more revenue streams.
Tenalpina Tools: Entrepreneurs DilemmaUT EMBA 2018 Prof. RobinsonBy: Jared GreenPorters Five Forces analysis of Tenalpina are somewhat limited by the structure and type of industry the business is in.Revenue StructureCurrently, the only expenses in the outsource model were Giulia herself and the production cost of the piton at $10.45, she would have a margin of $.55 per unit. If she continued the outsource model she would have a total annual operating income of $6,600 at 1000 pitons per month. Unfortunately, this scenario is no longer possible with the forge going out of business. One optionBarriers toExit(High)Rivalry is MEDIUM:Many retailers, butproducts are limitedin rock climbing,specific niche ofoutdoorsThreats to New Entrants:MEDIUMExisting outdoor companiescould add another product line—MediumBarrier to Exit: LOWCost to pay finishmanufacturing line-lowfixed costsBargaining for Buyer: HIGHCustomers can comparisonshop, multiple sources , lotsof optionsThreat of Substitute Products:LOWRock Climbers need quality,strength, design as their livescould depend on these productsBarrier to Entry: HIGHCosts of manufacturing,materials, equipment,supply chainBargaining power ofSupplier-HIGHManufacturing issues, onesource, very risky, materialcost change
Tenalpina Tools: Entrepreneurs DilemmaUT EMBA 2018 Prof. RobinsonBy: Jared Green