10 Alice Norsworthy senior vice president Marketing for Royal Caribbean stated

10 alice norsworthy senior vice president marketing

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to build versus US$800 million for each Freedom-class ship. 10 Alice Norsworthy, senior vice president, Marketing, for Royal Caribbean stated: I think when this ship is introduced, it will set a whole new standard for cruising and I think in the resort industry as well. This ship represents the ultimate expression of the imagination and creativity that’s found on Royal Caribbean, in all of our ships. 11 The current plan for the completion of the Oasis ship would see it designed to have different “neighborhoods” within its decks: The plans included a “boardwalk” space that was designed after Atlantic City’s boardwalk by the sea. It would include a vintage carousel, a tattoo parlor and quick-service restaurants. An outdoor amphitheater, or “Aquatheater,” would combine a swimming pool with amphitheater- style seating. The pool was to be equipped with water jets for night shows. A “Royal Promenade” was planned, the length of a football field. It would be a central place for people to meet and would be filled with retail stores and restaurants. “Central Park,” which was to be patterned after New York City’s Central Park, would include real trees and other plants in a large landscaped outdoor garden. High-end restaurants would offer outdoor- 8 , accessed March 2, 2011. 9 Cruise ship capacity was based on two occupants per cabin. Therefore, utilization greater than 100 per cent was possible if more than two people occupied a cabin, for example a family of three or four. , accessed March 2, 2011. 10 Ship Technology, “Freedom of the Seas Cruise Ship,” available at - technology.com/projects/freedomofthesea/, accessed March 1, 2011. 11 , March
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This document is authorized for use only in Marketing Management S1, 2014 by Prof Scott Koslow at Macquarie University from March 2014 to September 2014. 1, 2011.
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This document is authorized for use only in Marketing Management S1, 2014 by Prof Scott Koslow at Macquarie University from March 2014 to September 2014. style dining. In the middle of Central Park would be the Rising Tide bar, an upscale bar that would slowly move up and down between the different floors. The Oasis had the ability to offer a wide variety of accommodations, from contemporary berths to luxurious, fully furnished, two-storey condominium-style rooms, with views of the sea. Gonzalez turned to Alex Callahan and Jim Regan, the two associates who had been working on the analysis. They started to discuss the Oasis and the cruise market in general. Callahan: The Oasis will have 40 per cent more capacity than the largest cruise ship currently in existence. It will have more than 6,000 berths, or rooms, for guests. I see in this news article that it will cost $1.4 billion and have room for 24 restaurants and seven different neighborhoods. This is literally a resort by itself. One reviewer even wondered — out loud, of course — why the ship needed to leave port at all. It is such a massive ship. Yet
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