Corporate image and benefits to the society due to corporate philanthropy go hand in hand in most of the cases as more is the money invested by corporates in philanthropy, more are the chances of increasing their brand value which ensures their growth in the business because they attract many customers with such activities and this is also beneficial for the society as they are getting positive favours to improve their standard of living (Hogarth, K., Hutchinson, M., & Scaife, W. 2018). By following such practices, itgives corporates free advertisements to their business and it makes the relationship stronger with the customer (Hall, M. R. 2006). Even Australian government supported that there is nothing wrong if both corporate and society are getting benefits from the corporate philanthropy and they took the step forward for making better policies regarding philanthropy and volunteering (Madden, K. 2006). However, community-based philanthropy can be followed to encourage the community living in a specific region as through this, they would get to know about their role in the society and how to represent their community at the global platform (Daly, S. 2008). It should not just be limited to highlight the public problems but should also provide
4 PHILANTHROPY AND ECONOMIC INEQUALITY information about its scope, structure, financing and offerings in most parts of the world (Salamon, L. M. 2010). Hypothesis from this literature review can be taken as the U.S government can reduce rebates on taxes for CSR in order to stop false organizations from taking un-necessary tax rebates. Other than this, it can be stated that its very difficult to decrease economic inequality by following philanthropy method. Literature Map:
5 PHILANTHROPY AND ECONOMIC INEQUALITY References Paying Tribute to Amazon. (2019). America, 220(1), 8. Retrieved from - ebscohost-com.ezproxy.myucwest.ca/login.aspx? direct=true&db=p3h&AN=133775412&site=eds-live&authtype=ip,url,uid Felicia D. Newell, Patricia L. Williams, & Cynthia G. Watt. (2014). Is the minimum enough? Affordability of a nutritious diet for minimum wage earners in Nova Scotia (2002–2012). Canadian Journal of Public Health / Revue Canadienne de Santé Publique, 105(3), e158. Retrieved from ? direct=true&db=edsjsr&AN=edsjsr.canajpublheal.105.3.e158&site=eds- live&authtype=ip,url,uid Prieto-Carrón Marina. (2006). Corporate Social Responsibility in Latin America: Chiquita, Women Banana Workers and Structural Inequalities. Journal of Corporate Citizenship, (21),
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