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12 PEJ JULY•AUGUST/201414. display-report.do?id=NA03-01-00-00-0015. watch?v=OVBZTDREg7c 16. magazine/16-07/pb_theory 17. Steiner C. Automate This: How Algorithms Came to Rule Our World. New York: Portfolio/Penguin, 201218. elements/2013/04/steamrolled-by-big-data.html19. content/343/6176/1203 20. economist-explains/2014/04/economist-explains-10 21. Gitelman L. (ed). Raw Data Is An Oxymoron. Cambridge, MA: The MIT Press, 2013. 22. opinion/brooks-what-data-cant-do.html 23. hidden_biases_in_big_data.html 24. big-data-means-big-errors-people/25. future_tense/2013/06/with_big_data_surveillance_the_government_doesn_t_need_to_know_why_anymore.html26. Scharamer CO. Theory U: Leading from the Future as It Emerges.San Francisco: Berrett-Koehler Publishers, 2009.27. 24127887324178904578342234223307970.html 28. national/class/HEALTH-FINAL.html?pagewanted=all 29. -disappointed-with-big-data-youre-not-paying-attention/ 30. Kent Bottles, MD, is chief medical officer at PYA Analytics in Knoxville, TN.[email protected]Edmon Begoliis chief technology officer of PYA Analytics in Knoxville, TN.Brian Worley, PhD, is president and CEO of PYA Analytics in Knoxville, TN.References:1. online.wsj.com/article/SB10001424127887324178904578340071261396666.html2. microsites/emc-digital-universe-2011/index.htm3. techcrunch.com/2010/08/04/Schmidt-data/4. Mayer-Schonberger V, Cukier, K. Big Data: A Revolution That Will Transform How We Live, Work, and Think. Boston: Eamon Dolan Book/Houghton Mifflin Harcourt, 2013.5. Conger K.Big Data, Stanford Medicine, Summer 20126. Goldman B.King of the Mountain,Stanford Medicine, Summer 20127. Topol, E, MD. The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care.New York: Basic Books, 2012.8. business/geneticists-research-finds-his-own-diabetes.html9. 10. Digitale, E. On the Records, Stanford Medicine, Summer 201211. in-new-tools-to-combat-epidemics-the-key-is-context/ 12. mayor-bloombergs-geek-squad.html?pagewanted=all&_r=0) 13. health_systems_and_services/the_big-data_revolution_in_us_health_care A humorous but serious example of the need for adult human supervi-sion of algorithms is described in a blog post by Michael Eisen, a biolo-gist at UC Berkeley, who wanted to buy Peter Lawrence’s The Making of a Fly: The Genetics of Animal Design on Amazon’s website. One seller (profnath) had a new copy for $1,730,045.91 and another
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