Aacsb ethics blooms remember difficulty 2 medium

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AACSB: Ethics Blooms: Remember Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Ethical Issues Associated with Marketing Decisions 121. (p. 54-55) Warren is reading his company's code of ethics and sees the statement, "We strive to fulfill economic, legal, philanthropic, and societal responsibilities that serve stakeholders in a strategic manner." What area of the AMA code of ethics does this statement refer to? Citizenship AACSB: Ethics Blooms: Remember Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: Creating an Ethical Climate in the Workplace 122. What short-run versus long-run ethical dilemma do marketers often face?
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(p. 55) Doing what is beneficial for them and possibly the firm in the short run, vs. doing what is right and beneficial for the firm and society in the long run. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: The Influence of Personal Ethics 123. (p. 55) Martin, a sales rep for a wholesale food supply firm, knows that the new head chef at one of the restaurants he calls on is inexperienced. Martin knows that he can talk the chef into a large order and make a significant monthly bonus from his company, but suspects that the chef will soon realize that she did not need the quantities she was talked into buying. What frequent marketing ethical dilemma does Martin face? Doing what is beneficial for him and possibly the firm in the short run, vs. doing what is right and beneficial for the firm and society in the long run. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-01 Identify the ethical values marketers should embrace. Topic: The Influence of Personal Ethics 124. (p. 56) What is the difference between government regulation of business and corporate social responsibility? Corporate social responsibility is a set of voluntary efforts, not required by law. AACSB: Ethics Blooms: Understand Difficulty: 1 Easy Learning Objective: 03-02 Distinguish between ethics and social responsibility. Topic: Ethics and Corporate Social Responsibility 125. (p. 60) During which phase(s) of the strategic marketing planning process are ethical issues likely to arise? Issues can arise in any phase of the process. AACSB: Ethics Blooms: Remember Difficulty: 1 Easy Learning Objective: 03-04 Describe how ethics can be integrated into a firm's marketing strategy. Topic: Integrating Ethics into Marketing Strategy
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126. (p. 64-65) Why have many firms organized "crisis intervention teams?" Research has shown that firms that respond quickly with an organized plan and with compassion suffer fewer long-term negative effects on their reputation, credibility, and trust among consumers. AACSB: Ethics Blooms: Understand Difficulty: 1 Easy Learning Objective: 03-04 Describe how ethics can be integrated into a firm's marketing strategy.
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  • Fall '12
  • Chris
  • Ethics , Corporate social responsibility

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