Practice Quiz 2 (chapters 5 & 6)

C wants are learned needs d the terms needs and wants

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c. wants are learned needs. d. the terms "needs" and "wants" mean the same thing. E . both A and C. Difficulty: Easy LearnObj: 2 Perreault - Chapter 06 #75 Question Type: Self-Test 3. (p. 155-56) Ranked from lowest level to highest level, the "hierarchy of needs" model includes: a. personal, social, safety, and physiological needs. B . physiological, safety, social, and personal needs. c. safety, personal, social, and physiological needs. d. social, personal, safety, and physiological needs. e. physiological, safety, personal, and social needs. Difficulty: Medium LearnObj: 2 Perreault - Chapter 06 #82 Question Type: Definition 4. (p. 157) The fact that our eyes and minds seek out and notice only information that interests us is called: a. conscious cognition. B . selective exposure. c. selective retention. d. preconscious perception. e. selective perception. Difficulty: Easy LearnObj: 2 Perreault - Chapter 06 #88 Question Type: Definition 5. (p. 157) Consumers remembering only what they want to remember is called: a. conscious response. B . selective retention. c. selective exposure. d. cognitive learning e. selective perception. Difficulty: Easy LearnObj: 2 Perreault - Chapter 06 #94 Question Type: Definition 6. (p. 158) When Taco Bell shows a large close-up of a chicken taco in a television ad, they are:
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