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1.0 INTRODUCTIONCelcom Axiata Berhad is in mobile telecommunication service industry, founded in 1988.The headquarters is Celcom Axiata New Corporate Office at Persiaran Barat, Seksyen 52Petaling Jaya, 46200 Petaling Jaya, Selangor, Malaysia, the CEO is Idham Nawawi. Celcomprovides more than one services which are 2G, 3G, 4G, Fibre Broadband and satellite mobilenetwork. Celcom Axiata Berhad, DBA Celcom, is the oldest mobile telecommunications providerin Malaysia. Celcom is a member of the Axiata group of companies. Being one of the very fewcompanies in Malaysia to originally obtain a cellular phone license, it successfully introducedmobile telephony in Malaysia through its ART-900 (Automatic Radio Telephone) service, usingfirst generation (analogue) ETACS (Extended Total Access Communication System)specifications of the United Kingdom, a derivative of the US-AMPS (Advanced Mobile PhoneSystem) technology. The ETACS ART-900 was started using the prefix "010". Celcom now usesthe dialling prefix identifier of "013" and "019" and offer digital GSM (Groupe Speciale Mobile),an originally European standard, now largely a world standard for mobile communications. Theoriginal frequency band for GSM is 900 MHz, and was soon extended to 1800 MHz to cater fora much wider bandwidth requirements. The 2100 MHz band is used for their dual-channelHSPA+ network. Celcom is also licensed and has been operating FDD-LTE on 1800 MHz and2600 MHz. 1
2.0 COMPANY INFORMATION2.1 BackgroundCelcom started its operation as STM Cellular Communications in 1988 with Fleet Groupand Telekom Malaysia as shareholders. Subsequently, Telekom Malaysia sold its 51%shareholding to the TRI group which was controlled by Tajudin Ramli. Fleet Group's share wastransferred to the Time Engineering group which was later sold to TRI. In the initial yearsCelcom experienced a tremendous growth in subscriber base and network coverage under thestewardship of Rosli Man, the President of the company. It was during his tenure that Celcomturned into the leading cellular companies in Malaysia. Man left Celcom in 1996. When thecellular phone market was opened up in 1995, Celcom upgraded to the GSM900 service andquickly grew to become the largest mobile phone company in Malaysia. Competition soon setin, and several digital mobile carriers competed for market dominance of the cellular phoneindustry.During the 1997 Asian financial crisis, Celcom's owner, Tan Sri Tajudin Ramli suffered adebt crunch, and his shareholding in Celcom was seized by Danaharta, the national assetrestructuring company. Failure to resolve his debts resulted in the controlling stake in Celcombeing sold to Telekom Malaysia, the government-owned incumbent fixed line operator in 2003.Telekom Malaysia proceeded to merge Celcom with its own mobile-operator subsidiaryTMTouch through a reverse takeover of TMTouch. Celcom was originally listed on the BursaMalaysia, but after the merger with Telekom Malaysia Berhad, it has since remained private.