More than 1000 flavors of ice cream in the library include low fat and no sugar

More than 1000 flavors of ice cream in the library

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More than 1000 flavors of ice-cream in the library include low fat and no sugar ice-cream. Provide several services for different age group. Good support from the master franchisor Baskin-Robbins Franchise SWOT Analysis
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Weaknesses Not all branches offer the same products. The customers might not be able to buy their favorite ice cream flavor at all branches in their area. Quite expensive initial investment. Some people might find it difficult to open their own Baskin- Robbins ice cream parlor. Baskin-Robbins Franchise SWOT Analysis (continued…)
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Opportunities The population of Indonesia is enormous. Indonesia has only two seasons and the sun shines almost everyday during the year. Baskin-Robbins in Indonesia SWOT Analysis (continued…)
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Threats The number of competitors increasing including the traditional competitors. Switching between products is relatively easy. Economic condition in Indonesia is decreasing, therefore the buying power for premium ice cream is low. Baskin-Robbins in Indonesia SWOT Analysis (continued…)
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Baskin-Robbins Market Competition Analysis Total Investment $145,700 - $527,800 $86,800-$397,100 Initial Franchise Fee $30,000 $30,000 Royalty Fee 5.9% 4% Starts Operating 1945 1961 Starts Franchising 1948 1977 Ranks in Franchise 500® #31 (2005) #335 (2005) Outlets (2005) International : 2845 USA : 2279 (2003) International : 438 USA : 231
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Baskin-Robbins Market Competition Analysis Training Available at headquarters: varies Two-week initial training class at headquarters Ongoing Support Newsletter Meetings Toll-free phone line Grand opening Security/safety procedures Field operations / evaluations Initial on-site training and assistance upon opening a shop On-going marketing and promotional support On-going operational and marketing/business planning support
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