a High cost for training employees b Offering standard sizing system c

A high cost for training employees b offering

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a. High cost for training employees b. Offering standard sizing system c. Expanding brand awareness globally d. a,b & c 2.5 points QUESTION 10 Switzerland, Germany, and the Netherlands belong to “Rocking Chairs” in global market segments. a. True b. False 2.5 points QUESTION 11 Which of the following country does not belong to global market segment “Climbers”? a. Japan b. Hong Kong c. Israel d. New Zealand 2.5 points QUESTION 12 Market segmentation can be effectively used for identifying the unique needs of a specific target. True False
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2.5 points QUESTION 13 Which of the following is not a key marketing strategy for "Luxury and leisure" countries? a. Specialized magazine b. High-tech positioning for technical products c. High-tech positioning for sporting goods d. Canned food 2.5 points QUESTION 14 Which of the following can be a marketing universal in global marketplace? a. Product b. Promotion c. Price d. Place 2.5 points QUESTION 15 Which of the following is a multinational market region for Europe? a. EU b. ASEAN c. NAFTA d. Mercosur
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2.5 points QUESTION 16 Which of the following is not a country belonging to United States-Central American Free Trade Agreement (CAFTA)? a. Costa Rica b. Honduras c. Guatemala d. Brazil 2.5 points QUESTION 17 ______________ is a phenomenon of cross-branding that exists when the same designer or brand name is carried by multiple categories, such as apparel, home furnishings, or toiletries. a. Lifestyle retailing b. Merchantainment c. Entertaining retailing d. a, b, & c 2.5 points
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QUESTION 18 Which of the following country is one of the largest apparel exporters due to its outsourcing? a. Bangladesh b. Japan c. Sweden d. U.K 2.5 points QUESTION 19 Government regulations are often very strict in order to protect the domestic market. True False 2.5 points QUESTION 20 With respect to climate or geographic condition, packaging for international market should be considered that a. The product itself has to be protected against longer transition times.
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