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Of global gdp due to the travel restrictions imposed

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of global GDP. Due to the travel restrictions imposed during the pandemic, therewas a 69.4% and 45% decrease in international and domestic visitor spending,respectively. As a result, the sector lost between 4.5-4.7 trillion USD, and itscontribution to global GDP decreased by 49.1%.In 2021, as the businesses are starting to reboot themselves and trying to adjustto the “new normal” there is still a lot of speculation about whether or not thetravel and tourism industry will regain its lost glory. If we look at facts fromhistory, we can see that the COVID pandemic was not the first time this sectorsuffered from such a setback. The industry had been wounded badly in the pastas well by tragic incidents such as the 9/11 attack and the Great recession of2008. Every time, it healed and got back up just as strong as before. But whatmakes the pandemic different from these events is the uncertainty about howlong the virus will be around and the massive change in consumer attitude.As a consequence of the pandemic, most businesses have gone online, and amajority of people are working from home. As a result, business travel is almostoff the rack. So, what the travel businesses should focus on in the post-pandemic era, is leisure travel. But yes, they should all stay on their toes and actfast to adapt to the new consumer attitudes towards travel.The obvious change in consumer attitude due to COVID is that they want totravel as safely and healthily as possible. The focus on health and hygiene hasbecome very high. But apart from this, consumers have also become veryconscious about the environment and the effect of their travel on society.Thefour major areas of change have been:Holistic Personal Wellness:Health and wellness are on the top of the priority list of customers during travel.They want to be very sure they are not putting their or their family’s life at riskbecause of the travel. The focus is now on a more holistic approach towardshealth during travel. This can include access to gyms in hotels or search for astress-free travel option to take care of mentalhealth.Vocal for Local:Due to the pandemic, people have been paying more attention to theirsurroundings. 68% of people say that they have no plans fordomestic/international flight travel on their next trip. Staycations and nearbyroad trips are very in demand in the post-pandemic phases.Focus on Sustainability58% of travelers are thinking more about more sustainable ways to travel sincethe beginning of the pandemic. They are willing to conglomerate. their wellnesswith the planet and want more information from the travel companies to makethe correct sustainable choices.Rethinking communicationBecause of the wave of digitalization during the pandemic, virtualcommunication has become necessary to connect with friends and relatives.However, no virtual communication can suffice for the warmth and love feltwhen meeting in person. Thus, in the post-pandemic era, many would want totravel to see their loved ones.

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Term
Summer
Professor
Elkana
Tags
Marketing, maxim

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