Marketing 2

Caveat emptor the legal concept of let the buyer

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The exchange process is central to the marketing concept.   Caveat Emptor:  The legal concept of “let the buyer beware” that was pervasive in Canadian  business culture before the 1960s. Ethics of Competition Two kinds of unethical behaviour are most common 1. Economic espionage
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2. Bribery Economic Espionage:   The clandestine collection of trade secrets or proprietary information about a company’s  competitors. Includes trespassing, theft, fraud, wire tapping, and searching a competitor’s trash  Corporate Culture and Expectations Corporate culture is a set of values, ideas and attitudes that is learned and shared among the  members of an organization.  Codes of Ethics: A code of ethics is a formal statement of ethical principles and rules of conduct. Understanding Social Responsibility for Sustainable Marketing  The societal marketing concept stresses marketing’s social responsibility by not only satisfying  the needs of consumers but also providing for society’s welfare.  Social responsibility means that individuals and organizations are part of a larger society and are  accountable to that society for their actions.  In the context of the corporate behaviour, social responsibility is sometimes referred to as  corporate social responsibility.
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  • Summer '14
  • Marketing, Corporate social responsibility, social responsibility programs

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