Use examples to explain how marketers conduct behavioral segmentation Occasions

Use examples to explain how marketers conduct

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Use examples to explain how marketers conduct behavioral segmentationOccasions, benefits sought, usage rate, loyalty statusoWhich set of variables are most commonly used for segmenting consumer markets?Why?What is a target market?What are the four market targeting strategies?oGive examples of how businesses use these strategies:Mass (undifferentiated) marketingSegmented (differentiated) marketingNiche (concentrated) marketingMicromarketing (local and individual marketing)What is product position?What is differentiation?oCommon ways of businesses differentiate themselves from competitorsoGive examples of leisure services that differentiate their offers from theircompetitors’ offers.What is competitive advantage? How can a company achieve competitive advantage?What are value propositions?What are the possible value propositions that businesses might position its products?Chapter7 (pp: 200-204,214-216)What is a product? Give examples of leisure products.What are services and experiences?What are the 3 levels of product? What question does the basic level – core customer value – address? Give examples of leisure services that offer augmented products.
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  • Spring '19
  • Marketing, Customer Relationships, Societal Marketing Concept, marketing information, customer-driven marketing strategy, different marketing management

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