Twitter implementation getting started on twitter

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Twitter Implementation Getting Started on Twitter Twitter offers a ‘one profile fits all’ policy for personal and business users. While it is very quick and easy to set up a Twitter profile, this should not detract from the importance of a high quality profile. Naming Guidelines Maintain consistency across platforms is critical when it comes to selecting social network usernames. These names should also reflect requirements such as personal and professional branding. Twitter does provide a mechanism to transfer or shut down certain account names 1 . Biography A Twitter profile biography typically conveys core values and a personal or business mission statement. It should also convey the type of content that the audience can expect to receive if they decide to follow. Visual guidelines For many users, Twitter may be treated as a professional network. As Twitter profiles are typically public, some users may be careful about what they tweet and how they do so. Twitter privacy Twitter does enable users to make their profiles private. This means that the only people who can see the users’ tweets are those who follow them. Twitter hashtags Twitter users use the hashtag symbol ‘#’ before a keyword or phrase (without spaces) to categorise and draw attention to a post. It is essentially a topic of conversation. There are a few important points to note when using hashtags: f Clicking on a hashtag in any message shows all other tweets marked with that keyword. f Hashtags can occur anywhere in the tweet – at the beginning, middle, or end. f Hashtags that become very popular often become ‘Trending Topics’. f Anyone searching for a hashtag can find all public posts that use that hashtag. f Best practice suggests using a maximum of three hashtags per tweet. f Use hashtags only on tweets relevant to the topic concerned.
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117 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 Twitter Implementation Search Users can look for a keyword or topic in the search field at the top of their Twitter pages, and save the search. Saved searches will appear as one of the linked tabs to the right of the Timeline tab. By clicking on the ‘Tweets with links’ tab it is possible to filter the search results down to only the results with links. Users may also see ‘Tweets near you’ for geographically close Twitter users tweeting on a topic of interest. It is also possible to search for people under keyword search. Lists As the number of people that a user follows grows, it makes sense to start creating lists to make reading updates easier. A list is a curated group of Twitter users. Twitter users can create their own lists or subscribe to lists created by others. Viewing a list timeline will show a stream of Tweets from the users on that list. Users do not need to follow someone (or vice versa) to add someone to a list they create.
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