Healthy room night bookings were recorded by its key leisure markets of the UK, Europe, Australia and Hong Kong. The new rooms in the Ocean Wingalso enjoyed good demand from high-yield leisure markets, particularly from the UK and Hong Kong. Overall, occupancy at the resort averaged 73% in 2008. Total room revenue for 2008 grew by 39% to RM49.447 million compared with RM35.466 million the previous year, while profit surged by 41% to RM43.182 million in 2008 versus RM30.683 million in 2007. The stronger room performance was primarily driven by a robust 25% growth in the average room rate. Good yield management combined with an effective rate upselling strategy resulted in all market segments recording higher room rates. The resort’s food and beverage operations also performed well, helped by higher business levels in most outlets. In total, the food and beverage outlets showed an increase of 93,498 covers, up 23% on 2007, mainly from the Coffee Terraceand Coast, its Western restaurant by the beachfront. Lower covers were, however, recorded by its banqueting facilities due to a reduction in corporate meetings and social events. In 2008, the resort’s Indian restaurant, Naan, underwent a complete renovation and part of its space was converted into a new Japanese restaurant, Kozan Teppan-yakito widen and improve the range of its food and beverage offering. The upgraded Naanand the new Kozan Teppan-yakiNaan, RASA RIA RESORT
18zåSHANGRI-LA HOTELS (MALAYSIA) BERHADO P E R A T I O N S R E V I E WR E S O R T SGOLDEN SANDS RESORTRECORDED LOWER RESULTS FOR 2008 IN A SUBDUED MARKET. SOFTER LEISURE DEMAND COUPLED WITH DECLINING AVERAGE ROOM RATES CAUSED A 7% FALL IN TOTAL REVENUE TO RM49.986 MILLION FROM RM53.486 MILLION IN 2007, WHILE PRE-TAX PROFIT DECREASED BY 9% TO RM16.410 MILLION IN 2008 FROM RM18.075 MILLION THE PREVIOUS YEAR.Kozan Teppan-yaki, RASA RIA RESORT
19SHANGRI-LA HOTELS (MALAYSIA) BERHADIn 2009, the resort will also be streamlining and consolidating its food and beverage operations to gain improved operating efficiency and productivity. The resort’s Italian restaurant, Peppino, and Kuda Lautwill be closed and their operations merged into Sigi’s by the Sea, its outlet by the beachfront. As part of this initiative, Sigi’s by the Seawill be completely redesigned and repositioned. With renovations ongoing through a significant part of 2009, the resort will actively launch direct sales campaigns and aggressive promotional activities to drive business volumes from the domestic market and the regional markets of Japan, Singapore and Hong Kong. In addition, it will implement targeted marketing programmes and attractive room packages to grow share from its major long-haul leisure markets of Australia, the Middle East and the UK. The resort will also aim to maximise room yields through more effective rate management strategies and upselling initiatives. Innovative food and beverage programmes will be introduced to attract higher in-house covers at the outlets. Along with this, weekend buffets and new dining promotions will be created to draw greater patronage from the local community.