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You may have to communicate risk to engineers, shareholders, the general public So: Be consistent with words, names, important tenns A void acronyms, jargon, provide definitions Consider diagrams or visuals when working with the media or in any public presentation Use familiar terms of reference to explain magnitude of risk Indicate level of certainty If information is unavailable, admit it When asked, "If you're not sure of risk, how can I know I'll be safe" or if you don't know the answer, ADMIT IT. This is not a question about data. RISK COMMUNICATION GONE WRONG B~e: accept your share of responsibility Costs: focus on benefit to be derived, not on cost of fixing problem Humour: nothing about risk is funny Avoid negative words and phrases: do not say ''this is not Chemobyl." Off the record: you are AL WAYS on record. Speculation: avoid being a seer Personal identity: speak for your organization; so use "We."
157TO PUBLICIZE YOUR PROPOSAL to increase your chances of getting it accepted: Call an assembly (invite the Board of Govemors, the CEO's of your company, the Dean and so on) (you will have to find the place to present your idea and reserve the room and the technical equipment needed for the presentation) and present your idea in brief, in an oral delivery (Remember that your persona is one of the tools you use to persuade.) and Write a press release, announcing to the public that a proposal will be introduced orally to the Board, etc. and that, as the proposal is of public interest, members of the municipal community are invited.
158ORAL REPORTS 1. IMPROMPTU ----SHARING OF PERSONALITIES RATHER THAN IDEAS; SHARES SPEAKER; RISKY IN TECHNICAL REPORTING 2. SPEAKING FROM MEMORY ••• WRITING OUT A SPEECH AND MEMORIZING IT ----ADVANTAGES: COMPLETE PHRASEOLOGY DISADVANTAGES: INFLEXIBLE; DANGER OF MEMORY LAPSE; DOES NOT PERMIT SKIPPING-LOSES COHERENCE SPEAKER THINKS OF WORDS RATHER THAN IDEAS LACKS SPARK OF SPONTANEITY 3. EXTEMPORANEOUS SPEECH --REPORT IS PLANNED & ORGANIZED IN OUTLINE (WITHOUT DEFINITE PHRASEOLOGY) INCLUDING VITAL FACTS & FIGURES TYPED , SPACED , UNDERLINED IMPORTANT SECTIONS CAPITALIZED ON NOTE CARDS ADVANTAGES: FLEXIBILITY , COMMITTED TO THOUGHTS SPONTANEITY WITH WORDS PERMITS EXTRA CLARIFICATION, CONDENSATION, AMPLIFICATiON CONTACT WITH AUDIENCE (EYES) 100-120 WORDS PER MINUTE DISADVANTAGES: INCOMPLETE PHRASEOLOGY
1594. MANUSCRIPT SPEECH : OFTEN TECHNICAL REPORT; CONTAINS COMPLEX INFORMATION OR EXTENSIVE STATISTICAL DATA SUCH REPORTS DO NOT CONFORM WELL TO THE EXTEMPORANEOUS TECHNIQUE PREPARED LIKE A WRITTEN REPORT, IN FULL, BUT MORE PERSONAL (II IT SEEMS TO MEII, II I'M REMII\II)ED OF ••. II) TYPED IN FULL, SPACED, CAPITALIZED HEADINGS UNDERLINED (THREE TYPED. PAGES = 5 MINUTES) USES FACE9 GESTURES. VOICE VARIATIONS THE ABILITY TO COMMUNICATE IDEAS THROUGH SPEECH IS ONE OF HUMANITY'S GREATEST GIFTS.
160GUIDELINES TO GIVING AN ORAL BEFORE YOU BEGIN Thank the person who introduced you.