A competition to award three entrepreneurial fashion

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a competition to award three entrepreneurial fashion companies contributing to product creation using eco-design approaches (Council of Fashion Designers of America 2014). All these initiatives executed by the apparel companies and orga- nizations contribute to drawing the attention of other apparel companies and con- sumers to actively participate in environmentally sustainable production and consumption of apparel products. In the life cycle approach, eco-design can be initiated in different phases of environmental sustainability such as material, manufacturing, packaging, logistics, usage, and disposal (United Nations Environmental Programme, N.D.). Along with these phases, previous studies illustrate three major components of eco-design approaches: (a) material selection, (b) manufacturing process, and (c) rethinking of design. 22 K.E. Lee
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3.3.1 Material Selection Material selection refers to material phase sustainability in the use of natural materials and production processes that are renewable and biodegradable without incorporating toxic insecticides or fertilizers (Roy Choudhury 2015 ). To be appli- cable for eco-design, these natural materials should comprehensively meet the environmental standards in both their properties and processes (e.g., energy usage, material compositions, and disposal) (United Nations Environmental Programme, N.D.). One of the most popular natural materials used in the apparel industry are cellulosic fi bers such as cotton, fl ax, hemp, mulberry, and ramie. Natural cellulosic fi bers have composition and biodegradability satisfying the environmental stan- dards and provide superior technical performance (e.g., ventilation, moisture absorption, and natural cooling) and properties (e.g., antimicrobial, moisture wicking abilities, and antiatopic) (Choi et al. 2012 ; Jang et al. 2015 ). 3.3.2 Manufacturing Processes In manufacturing processes, instead of using toxic synthetic processes, the applica- tion of textile science allows designers to develop new types of eco-friendly materials by integrating natural materials, technologies, and knowledge into smart solutions. In a life cycle perspective, textile science for apparel is an innovative approach to create opulent, distinctive, and personalized experiences through biomimicry and physio- logical interactions from natural materials and techniques (Van der Veldena et al. 2015 ). For instance, Jang et al. ( 2015 ) incorporated mulberry fi ber and titania nanorods (a natural photocatalytic material) to create a new form of textile that has inherent anti-yellowing and antimicrobial properties. 3.3.3 Rethinking of Design Rethinking of design is aimed to meet the needs of both consumers and the environment. Beyond a simple re fi nement of the current design, refashion considers an interaction between consumers and their clothing in more eco-friendly and innovative ways (McDonough and Braungart 2002 ). Two common techniques in rethinking of design involve re fl ecting transformability and adjustable fi t in current clothing styles (e.g., detachable outerwear linings, separating zippers, and changing waistlines). Hence, rethinking of design provides bene
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  • Fall '19
  • environmental sustainability

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